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  1. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    Excluding a placement at the campaign level means that no ad group will display ads on that site, and this is a broad stroke for a GDN campaign. If you see a website within your placement performance report that is generating clicks but no...

  2. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    Fishkin foresees a mainstream backlash against Google’s increasingly aggressive ad placement on SERPs in his 8 Predictions for SEO in 2012 post (see #5). He points to rubbish content designed to generate ad clicks and affiliate income as a growing...

  3. Mobile Landing Page Quality Now Affects AdWords Quality Score On Mobile Ads

    Advertisers with a higher quality score get a lower cost per click and better ad placement. This latest announcement comes hot on the heels of Google’s decision to show +1s as social endorsements of products and brands on web and mobile display ads.