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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites, masked affiliate links, etc. For example, sites that trick users into clicking...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Banner ads (no ad networks, no remarketing, just banners on sites) But, back then people thought you just had to be on the Internet or WORLD WIDE WEB to make millions. After the sale of our core technology (which turned it into Yahoo Web Analytics...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Are blocks of content missing, including ads? Sites hit by Panda often have serious problems from a user engagement standpoint, a credibility standpoint, and even a deception standpoint. We all know mobile is growing rapidly, but there are still...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. We have all done market research on our competitor's website, keywords and ads...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity...

  6. SEO Basics: 8 Essentials When Optimizing Your Site

    Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate. Authority: Does your site have good enough content to link to or do other authoritative sites use your website as a...

  7. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Content publishers no longer control how and when their audience will consumer their content or the ads they bundle with it. Encourage linking to your content from other sites. They should be treated in a manner that is equivalent to your audiences...