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  1. Pros & Cons of the Top Mobile App Tracking Methods

    There's also a possibility of inaccurate attribution in a scenario where the user clicked two different ads prior to app install. TRUSTed Mobile Ads TRUSTed Mobile Ads platform is designed to allow users the ability to easily opt out of tracking.

  2. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a low Quality Score, on the other hand, means that your ads, keywords, and landing page probably aren't as relevant and useful...

  3. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    Leverage Google Product Listing Ads to engage more shoppers during the holiday season. Bing Ads Intelligence Tools If you not yet familiar with the Bing Ads Intelligence tool, it uses Yahoo Bing Network data to help marketers build out lists of...

  4. Superfish Debuts ShapeRank for Visual Search; Near Matches More Exciting Than Exact

    Such technology could be a boon for the latest breed of image led social networks looking to monetize with search ads. ShapeRank allows users to go beyond exact image matching and identify images that are visually similar and sort them by relevance...