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  1. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    It also means that there is a high bounce rate for a page, aside from doing some landing page optimization, you can't make any adjustments since you not know precisely what the user was looking for when they got to your page in the first place and...

  2. Integrating Owned, Earned & Paid Media For Better SEO

    Google's Webmaster Central Blog has expanded the definition of search engine optimization to include marketing: For some crazy reason, marketers, and others tasked with the decision to elevate awareness of the brand, have come to believe that...

  3. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    My presentation covered a number of important topics, including how writing is used across various digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, video marketing, etc.

  4. New Google Universal SERPs Layout Brings Apps to Forefront

    And that kind of thing points at an opportunity for search engine optimization. App Search Engine Optimization If you are doing appstore optimization these results could prove to be more interesting. App Store Optimization: 8 Tips for Higher Rankings

  5. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    While specific, useful content is a must it leads to a kind of “optimization paradox” that some in the industry believe is the inevitable future of the web. The Panda update targeted low value on-page optimization focusing on duplicate content and...

  6. Nomenclature: The Industry Case For and Against SEO

    I don't think anyone has ever been fully satisfied with the term 'search engine optimization', even in the earliest days. Well, as Grehan said, there was a time when optimization was all you needed. Almost every change we've seen to search engine...

  7. SEOs Strike Out as Google Encrypts Signed-in Search Data

    Indeed, Josh Shatkin Margolis of search retargeting company Magnetic, confirmed with Search Engine Watch that, hypothetically speaking, unscrupulous companies could take the referrer data from search and retarget a user cookies with ads related to...