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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!

  2. Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty

    Marbach's blog post was then posted to Hacker News where it caught the attention of none other than Matt Cutts from Google's web spam team. If you've ever searched for song lyrics online, you have probably noticed a wide range of sites offering...

  3. Twitter Launches Tailored Audiences Retargeting Product

    At that time, senior director of product – revenue Kevin Weil wrote, “Users won't see more ads on Twitter, but they may see better ones. In addition, most activity on Twitter happens in the stream, whereas Facebook has struggled to get users on the...

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Note: In this example, "Banner" is a medium assigned to all display ads for a site I manage. Blog as the First Interaction More and more, a website's blog accounts for anywhere between 10 and 75 percent of the total traffic on a domain, depending...

  5. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    But sites using JavaScript to make it appear to Googlebot that the ads aren’t above the fold should look at replacing the ads before the algorithm impacts them. The next generation of the algorithm will look at the issue of ad-heavy websites...

  6. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    There has been plenty of speculation, running wildly from "the NSA told them to" to "they did it to force people to buy more AdWords ads! What is Secure Search Google AdWords advertisers still have full access to the keywords on every ad click...

  7. Integrating Owned, Earned & Paid Media For Better SEO

    Paid media (sponsored links, banner ads, paid directory listings, etc.have less impact on organic search results than owned and earned media, so this discussion is slightly different. More importantly, Technographics data from Forrester Research...

  8. What Percentage of Brands Actually Use Google+ Authorship? [Analysis]

    Ads Developer Whereas brands which haven't configured authorship yet include GigaOm, MacRumors, BuzzFeed, Business Insider, Twitter Blog and AdAge. Only 20 percent are using authorship markup – and even then it's normally only for a small number of...