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  1. Writing Your Way to the Top of Search and Social Results

    If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while ads receive a mere 18 to 20 percent of search traffic. After all, don’t we want to influence the quantity and quality of...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Banner ads (no ad networks, no remarketing, just banners on sites) Image Credit: But, back then people thought you just had to be on the Internet or WORLD WIDE WEB to make millions.

  3. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    It reminded you of one of those roadblock ads you’ve seen online. Get unbiased third parties to review your site, your content, your design, your ads, etc. I provided initial P4.0 findings on my blog, which covered the power of the nuclear option...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!

  5. Twitter Launches Tailored Audiences Retargeting Product

    At that time, senior director of product – revenue Kevin Weil wrote, “Users won't see more ads on Twitter, but they may see better ones. In addition, most activity on Twitter happens in the stream, whereas Facebook has struggled to get users on the...

  6. Microsoft Opens Online Scroogled Merchandise Store

    The Scroogled campaign began a year ago, and earlier this year Microsoft and stated they would no longer continue their television Scroogled ads, but would continue to support the website. Microsoft also blogged about the new merchandise on their...

  7. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Note: In this example, "Banner" is a medium assigned to all display ads for a site I manage. Blog as the First Interaction More and more, a website's blog accounts for anywhere between 10 and 75 percent of the total traffic on a domain, depending...