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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!

  2. Twitter Launches Tailored Audiences Retargeting Product

    At that time, senior director of product – revenue Kevin Weil wrote, “Users won't see more ads on Twitter, but they may see better ones. In addition, most activity on Twitter happens in the stream, whereas Facebook has struggled to get users on the...

  3. Microsoft Opens Online Scroogled Merchandise Store

    Microsoft also blogged about the new merchandise on their Scroogled blog, also mentioning items such as water bottles, so it's likely not the last of the items we will see in the Scroogled store. If you want to check out the Scroogled items, they...

  4. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Hummingbird, Panda t impact SEO that much, he said, despite the many blog posts claiming otherwise. But sites using JavaScript to make it appear to Googlebot that the ads aren’t above the fold should look at replacing the ads before the algorithm...

  5. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    There has been plenty of speculation, running wildly from "the NSA told them to" to "they did it to force people to buy more AdWords ads! In 2011, Avinash Kaushik, one of the world's top analytics experts and an evangelist for Google, wrote a blog...