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  1. Marin Adds Google Shopping Campaign Management

    Targeting audiences with social and display ads using data gathered through Google Shopping campaigns. With millions of products available for sale and constantly-changing inventory and promotions," Marin's announcement said, "retail advertisers...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. Intent-Driven Audiences (IDA): New technology innovations...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    This post will walk you through DoubleClick Search's Display Remarketing from search ads feature. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to do so than those who haven't engaged with...

  4. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    The technology allows advertisers to retarget Web users with ads in the search results based on prior Web behavior. Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords...

  5. Why You Need to Own Your Data & Digital Assets

    Understanding how customers are finding and consuming digital assets (website, social media, ads, email, video, etc.is vital to planning where to allocate resources. Before open-source platforms like WordPress, Joomla, and Drupal matured, many CMSs...

  6. Top Brands Now Testing Pinterest Promoted Pins

    With heightened interest on native advertising from the FTC, those ads could be walking a fine line. Pinterest doesn't report on how many users it has, though it does say that 75 percent of usage occurs on mobile (factoring in just its native apps...

  7. Google Reveals What New & Expectant Parents Search For

    For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on their mobile phones. For example, The Honest Company uses Google search ads and YouTube to reach consumers seeking out organic...