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  1. Why You Need to Own Your Data & Digital Assets

    There are often legitimate reasons to invest in custom development to address complex business demands or integration with proprietary databases and/or applications. Whenever possible, use a generic company email address rather than a personal...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Need help getting your competitor's IP address? The concept of this strategy is to hide your ads from the competition by blocking their IP address or if you know where they are located geo-target them with your non-performing ads.

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Demographics and Psychographic Segmentation: Characteristics about the individual, including name, phone, and email address as well as pertinent psychographic segmentation data that may be available. Updating your site with new content isn't enough...