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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Need help getting your competitor's IP address? The concept of this strategy is to hide your ads from the competition by blocking their IP address or if you know where they are located geo-target them with your non-performing ads.

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The company's first step included implementing and integrating marketing automation, analytics, third-party data sources (e.g.using the IP address to determine a user's vertical), and testing tools. Each of these users necessitated a different web...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Demographics and Psychographic Segmentation: Characteristics about the individual, including name, phone, and email address as well as pertinent psychographic segmentation data that may be available. Updating your site with new content isn't enough...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Implement localized schema markup (e.g.proper itemprop for local business name, address, and phone number) Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data aggregators...

  5. Google Unnatural Links Manual Penalty: A Recovery Guide

    Some prefer to use an email address associated with the penalized website: [email protected] Page Offline: Links on pages that are no longer on the web. In some cases you will need to submit a web form in lieu of an email – remember to also record...

  6. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During the last State of the Union address (#SOTU), the White House media team prepared content and tested 26 different hashtags. Since most social media channels adopted hashtags as an identifier, brands can now run cross-channel campaigns with...

  7. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Address the problem, apologize, and try to patch things up quickly. The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their small network of underpowered web servers.

  8. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    CTC campaigns should address each segment differently to make sure that the intent is matched. Even in the web-based world we live in, person-to-person interaction on the phone is still essential. In fact, research from Google indicates 70 percent...