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  1. A 7-Step Landing Page Template to Convert Prospects into Leads

    In those testimonials, you're going to want to address the specific objections that people may have, by having your testimonials start with those objections, and then be convinced by your service. Also, any system that you choose needs to be...

  2. Rise of the New School SEO Professional

    Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. Despite the shrinking number of plain old web pages showing in SERPs, this...

  3. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    He wrote a few paragraphs explaining what happened, and he provided his full signature, including email address and phone number. Web of Trust (WOT) and Human Intelligence He told me how some of his friends were seeing warnings from web of trust...

  4. Pros & Cons of the Top Mobile App Tracking Methods

    A MAC address can be identified across applications and mobile web, allowing for accurate tracking of install events. This may be a concern if Apple decides to deprecate MAC address because of similar reasons for deprecating UDID.

  5. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Features that will help you determine if a website is a true merchant include: a “view your shopping cart” link that stays on the same site.a shopping cart that updates when you add items to it.a return policy with a physical address.a shipping...

  6. SEO Roles of Engagement: Stimulate, Don't Alienate!

    This article will address the first role of SEO engagement, and define how stimulus can be affected by SEO efforts. Google is a massive "connections engine," crawling the web discovering associations, affiliations, citations, mentions, links, and...