SEO News

Web Address

RSS
  1. Why You Need to Own Your Data & Digital Assets

    There are often legitimate reasons to invest in custom development to address complex business demands or integration with proprietary databases and/or applications. Whenever possible, use a generic company email address rather than a personal...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Demographics and Psychographic Segmentation: Characteristics about the individual, including name, phone, and email address as well as pertinent psychographic segmentation data that may be available. Updating your site with new content isn't enough...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Implement localized schema markup (e.g.proper itemprop for local business name, address, and phone number) Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data aggregators...

  4. Google Unnatural Links Manual Penalty: A Recovery Guide

    Some prefer to use an email address associated with the penalized website: [email protected] Page Offline: Links on pages that are no longer on the web. In some cases you will need to submit a web form in lieu of an email – remember to also record...

  5. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During the last State of the Union address (#SOTU), the White House media team prepared content and tested 26 different hashtags. Since most social media channels adopted hashtags as an identifier, brands can now run cross-channel campaigns with...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Address the problem, apologize, and try to patch things up quickly. The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their small network of underpowered web servers.