Consistent, accurate name, address and phone number on the site landing page, business listings, and search engine local page Inbound links and citations / mentions for the target web page and the domain
Just about anything that you do on the web today requires an email address. For example, on Facebook if you log in or open an account, you have to use an email address. They know who they are because they supplied their email address, so the...
The issue here is that these ideas fundamentally desert what SEO aims to address: “combining dozens of signals that surface what users want. Organic search optimization remains the ultimate answer to secure online revenue, broadcast brand...
In a post on the Google Webmaster Central Blog, Google warns that “we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users. In addition, just as site speed has played a part in...
I have written previously about adding markup to your address and reviews. Don't skip name, address, phone, business description, events, offers, and other better-known markup opportunities and just focus on these.
They assemble a series of test cases for areas that they want to address. They come up with an algorithm to address most of the test cases. Disclaimer: This column contains ideas that advocate radical changes to the SEO strategy for many web...
According to Foundem's report, any concessions must address Google's AdWords search capabilities. UK price comparison firm Foundem has rejected Google's proposed web search concessions. Foundem reports that the current proposed concessions will do...
Yelp will ask you what type of business you're trying to add (education, professional services, restaurants, active life, etc.your email address, the address of your business, your business hours, and your web address.
And, they are investing a greater percentage of their revenue in technology and content – 7.9 percent up from 6.5 percent – because they realize that high-quality content that is relevant to each shopper is a problem that only a machine can...
It could be a broken link prospecting tool or an email address with @client.com as the domain. A tool could be a web property or a page tied to a promotion. It is becoming more common for "link building" campaigns to be built containing efforts...
In those testimonials, you're going to want to address the specific objections that people may have, by having your testimonials start with those objections, and then be convinced by your service. Also, any system that you choose needs to be...
Content for these types of searches should include basic contact information – address, phone number and operating hours – as well as a short description of the location highlighting why a visitor should choose that location.
Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. Despite the shrinking number of plain old web pages showing in SERPs, this...
You could list all your social profiles, blogs and websites, post photos and videos, map places you've lived for your entire life, provide your address and contact information – all in one spot. If all your different presences on the web could be...
He wrote a few paragraphs explaining what happened, and he provided his full signature, including email address and phone number. Web of Trust (WOT) and Human Intelligence He told me how some of his friends were seeing warnings from web of trust...
We'll actually trade it in exchange for their name and email address. Are you surrounded by web developers and graphic designers in your office every day? Now we have to be able to communicate the concepts of our new site to our designers and web...
Next gen site architecture needs compelling fonts that stick out from the pack and address live text and crawlabilility. Responsive web design (described above). Google's official policy is that responsive web design is preferred if it's the right...
A MAC address can be identified across applications and mobile web, allowing for accurate tracking of install events. This may be a concern if Apple decides to deprecate MAC address because of similar reasons for deprecating UDID.
Use a verified email address. Your web content, Google+ activities and other social media activity will all be associated with your Google+ page. Believe it. If you aren’t on Google+, you're on the path to irrelevance.
Thankfully, many TMS vendors have business rules and technology in place to address the needs of data-driven marketers. As I wrote in my web analytics 2012 year in review, tag management is primed for a blowout year in 2013.
