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  1. Running Online Video Ads Alongside TV Doubles Brand Recall [Study]

    Multi-screen advertising addresses the doorway problem by reminding us of what we've forgotten. I remember seeing an ad for it where a marine and a professional wrestler are rolling around on the ground in agony after applying a dab to their cheeks.

  2. The Decision-Making Funnel, Stage 1: Awareness

    This means that the visitor must complete the intended action, or at least click on the pop-up in order to close and dismiss it from your computer screen. A big awareness thief is the third-party (or in-house) ad on your own landing pages.

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