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  1. Running Online Video Ads Alongside TV Doubles Brand Recall [Study]

    Multi-screen advertising addresses the doorway problem by reminding us of what we've forgotten. I remember seeing an ad for it where a marine and a professional wrestler are rolling around on the ground in agony after applying a dab to their cheeks.

  2. The Decision-Making Funnel, Stage 1: Awareness

    This means that the visitor must complete the intended action, or at least click on the pop-up in order to close and dismiss it from your computer screen. A big awareness thief is the third-party (or in-house) ad on your own landing pages.

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  3. Search Headlines & Links: June 14, 2006

    Philipp Lenssen has screen captures of an other new search interface design, this time being test on Google Images. Forecasted Online Ad Spend Is Corrected Upwards TNS Media Intelligence (which tracks online display advertising spend) has...