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  1. Marin Adds Google Shopping Campaign Management

    The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the effectiveness of ad campaigns by serving consumers more relevant ads. Through our platform, retailers can use their Google Shopping...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Heck, you might even consider serving them a discount or coupon in your remarketing ad. Your search ad appears and a user clicks on it By using this feature in DoubleClick Search (DS), you are able to retarget users via display channels after they...

  3. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    So if you’re serving mackerel, turbot, or minnow as part of your link building strategy, expect the Penguin to devour your site for breakfast, lunch, and dinner. If you want prime real estate there, you’re either going to have to dish out some...

  4. 2 Hidden Adwords Campaign Settings That Can Trip You Up

    If you’re running location-targeted campaigns, it’s a good idea to run a geographic report, either from your web analytics or from AdWords, to make sure ads are serving in the locations you intended. The default setting permits this, by serving ads...