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  1. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    So if you’re serving mackerel, turbot, or minnow as part of your link building strategy, expect the Penguin to devour your site for breakfast, lunch, and dinner. If you want prime real estate there, you’re either going to have to dish out some...

  2. 2 Hidden Adwords Campaign Settings That Can Trip You Up

    If you’re running location-targeted campaigns, it’s a good idea to run a geographic report, either from your web analytics or from AdWords, to make sure ads are serving in the locations you intended. The default setting permits this, by serving ads...