For example, if the marketing automation team is developing a monthly whitepaper, the SEO team can break apart a piece of the whitepaper and turn it into a blog post, web page or PR piece. For the purpose of this post let's explore how this can...
Advertising can, and should, enhance content discovery in a seamless and effective manner," CEO Marissa Mayer wrote in a post announcing the new ad format. Stream Ads, the new ad product, is already garnering interest from various advertisers and...
For help on this topic, you can see our post, "How to Write Title Tags for Search Engine Optimization". For a great collection of Google resources, check out our post "Top Google Website Optimization Resources".
Would it work best as a video, an in‐depth report, an interactive piece, a blog post, an infographic or something else? They did a brilliant job with their Super Bowl ad that not only effectively showcased their different search features, but had...
If you write a blog post, you’ve got something to say, you’re not just creating words and synonyms. Also added: in-app ad targeting by time of day, location, device, demographics, interests, topics, and remarketing.
We wrote a detailed post about how to perform a content audit and establish an inventory (you can download our template here). But, this post isn't a lesson in SEO. This section deserves it's own post, but there are a few things to point out.
Facebook Expands Promoted Posts Option To ‘Everyone’ – AllFacebookAdmins can now promote a post to "Everyone on Facebook," which includes the people who Like your page and their friends. Bringing Google+ Comments to Blogger – Official Google...
You could list all your social profiles, blogs and websites, post photos and videos, map places you've lived for your entire life, provide your address and contact information – all in one spot. Others (myself included) saw it in a broader view...
Build Relationships, Not Links Guillaume Bouchard shows how tapping in to the study of human behavior can help us better understand people’s actions and build stronger ties in a post-Penguin/Panda world.
If you’re publishing recaps of any of these sessions, post the link in and a comment below! I’ll be presenting a step-by-step process for planning, setting up, executing, and reporting on Twitter Ad campaigns as well as offer ideas on how you can...
For example, a post on a blog read by many unicycle enthusiasts that links to unicycles.com/tires as follows: Does the ad match the search intent, as represented by the search query? But unlike most other media that will run your ad as long as your...
Advertising Value - Search Web Traffic Referrals: e.g.social reviews or comments ranking in search results) GOAL: Drive More Web Traffic, Reduce Ad Costs search referral clicks to website X $_____ (PPC) equivalent search ad costs...
Will Super Bowl advertisers be able to dial in the previews and extend the post-Super Bowl bump this year? Should I supplement my Super Bowl ad spend with online video to reach a more affluent and targeted audience with more measurable results?
If the query relates closely to a visual concept that could be better explained in a video than a blog post, you will almost certainly gain a better search position by producing a video. But don’t worry, this post won’t be declaring that SEO is...
Their AdWords blog post closes stating Google's "zero-tolerance" policy for bad ads and reiterates commitment to do "whatever it takes" to keep the web – and Google users and advertisers – as safe as possible.
Not only have web users developed ad blindness but Google has also started penalizing pages that have too many ad units above the fold, and hint: they are looking for standard ad unit sizes. Hence the title of this post.
Jack Allen of NVI contributed to this post. For traditional marketers, this methodology might not seem too farfetched: Once ad copy is written, ad placements are bought in magazines, and then it’s out in the world, doing what advertisements do best.
Relaunched exactly a year ago, via a quick post on Hacker News, Walling's new HitTail has suffered no downtime and the improved database means current customers have seen their keyword suggestions increase ten fold.
No matter what your viewpoint or angle, there is always a cause and a consequence – a theme you'll notice recurring throughout this post. In its pursuit to include multiple ad formats (location targeting, dynamic search and display ads) into...
You easily could have planned and created a post to publish at midnight on Dec.about Ada Lovelace. Find birthdays of people in your industry, make a content calendar, and get something ready to post at midnight of their birthdays.
