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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    When a visitor comes to your website from a search ad, the visitor will see a unique number, not just the main number that you have on the site. For beginners, this post, The Ultimate Guide to Google AdWords Conversion Types, is a great starting...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    This post will walk you through DoubleClick Search's Display Remarketing from search ads feature. Your search ad appears and a user clicks on it By using this feature in DoubleClick Search (DS), you are able to retarget users via display channels...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is a good post that lists and reviews competitive analysis and keyword research tools. This post will cover some specific examples from a tool called www.ispionage.com and a few specific examples of how to monetize this data.

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. Look at the difference in trust between the content brands post themselves on social networks (15 percent trusted in the U.S.and consumer-generated...