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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    This post will walk you through DoubleClick Search's Display Remarketing from search ads feature. Your search ad appears and a user clicks on it By using this feature in DoubleClick Search (DS), you are able to retarget users via display channels...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is a good post that lists and reviews competitive analysis and keyword research tools. This post will cover some specific examples from a tool called www.ispionage.com and a few specific examples of how to monetize this data.

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. Look at the difference in trust between the content brands post themselves on social networks (15 percent trusted in the U.S.and consumer-generated...

  4. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Cutts used the Huffington Post as an example, as they have a huge number of authors, so logically they have many daily posts. The next generation of the algorithm will look at the issue of ad-heavy websites, particularly those with a large number...

  5. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    In 2011, Avinash Kaushik, one of the world's top analytics experts and an evangelist for Google, wrote a blog post "Smarter Data Analysis of Google's https (not provided) change: 5 steps" detailing the things marketers can do within their Google...