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Web Ad Contextual Targeted Advertising

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  1. Search Engine Users Dislike Personalized Search But Like the Results

    Google, for example, has been using contextual signals to offer up more relevant results since 2005. Contextual signals might also include search history stored in cookies for up to 180 days, according to a Google blog post on personalization.

  2. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Using advertiser-selected keywords, Google's contextual targeting technology matches ads to web pages in its content network that are most relevant to a specific type of business. Aligning ad language in all of these search-based Google advertising...

  3. PPC Content Advertising: The Latest Tips and Best Practices

    Since then, great progress has been made in the capabilities of the search engines' offerings, and in my understanding of best practices in contextual advertising. Keyword-targeted: "Google, please place my ad on web site pages anywhere in your...

  4. Google Mobile Advertising on the Content Network

    Go back and read my previous columns on contextual advertising best practices and how to create compelling non-text ads. This campaign also won't require mobile Web site design, because clicks on the ad will be directed to a Google-supplied mobile...

  5. Google Mobile Advertising: Start Now!

    Why stray from the focus on contextual advertising that's the cornerstone (and title) of this column? In last week's column, "Google Mobile Advertising: It's Time to Start," I agreed with Eric Schmidt that mobile advertising revenue will dwarf...

  6. SearchDay: Taming the Placement-Targeted Campaign Beast

    Placement-Targeted Campaigns: Taming the Beast» CONTENT ADVERTISING: Learn key differences between search and contextual ad campaignsHaving trouble with Google AdWords placement-targeted campaigns? Google Content Network Expands Ad NetworkPosted by...

  7. Social Search: It's Time For Monetization

    When contextual text ads are shown on content pages, CTRs should dramatically increase too. The targeting would be made through real understanding of the users' interests and the content of the site, rather than the broader behavioral or contextual...

  8. Tips for Google Site and Category Exclusion Tool

    Targeting Google AdWords contextual advertising campaigns just got easier. You waste budget because contextual ads appear on sites that are "poor quality," meaning visitors to those sites are not likely to convert, even if your ads garner clicks.

  9. Highlights from the SEW Blog: February 25-29, 2008

    SEW Experts: Google AdWords Contextual Advertising Mystery SolvedReaders have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. DoubleClick to Power Vertical Ad Networks, ClickZ News

  10. Inside AdWords and Contextual Advertising: The Tipping Point

    Tips, tricks, and advice to manage contextual ad campaigns will be my focus. To successfully buy contextual ads, it helps to understand why it's so important now. Newspaper groups were among the first Web sites to test the new ad network when...