SEO News

Web Ad Contextual Placement

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  1. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Using advertiser-selected keywords, Google's contextual targeting technology matches ads to web pages in its content network that are most relevant to a specific type of business. Google offers placement targeting for specific sites or sections of...

  2. PPC Content Advertising: The Latest Tips and Best Practices

    Since then, great progress has been made in the capabilities of the search engines' offerings, and in my understanding of best practices in contextual advertising. Placement-targeted: "Google, please place my ad on all available web site pages of...

  3. Google Mobile Advertising on the Content Network

    Go back and read my previous columns on contextual advertising best practices and how to create compelling non-text ads. Most importantly, you'll be able to run Placement Performance reports and see which sites don't perform well for you -- and use...

  4. SearchDay: Taming the Placement-Targeted Campaign Beast

    Placement-Targeted Campaigns: Taming the Beast» CONTENT ADVERTISING: Learn key differences between search and contextual ad campaignsHaving trouble with Google AdWords placement-targeted campaigns? Google Content Network Expands Ad NetworkPosted by...

  5. Tips for Google Site and Category Exclusion Tool

    Targeting Google AdWords contextual advertising campaigns just got easier. You waste budget because contextual ads appear on sites that are "poor quality," meaning visitors to those sites are not likely to convert, even if your ads garner clicks.

  6. Highlights from the SEW Blog: February 25-29, 2008

    SEW Experts: Google AdWords Contextual Advertising Mystery SolvedReaders have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. DoubleClick to Power Vertical Ad Networks, ClickZ News

  7. Implementing your Search Strategy for the Latino Market, Part 2

    See which podcasts show up at the top of podcast directory search results and are relevant to your own site and/or business, and contact these podcast producers with content offers – such as a episodic feature, interviews, or even doing a show...