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Web Ad Contextual Advertising

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  1. Search Engine Users Dislike Personalized Search But Like the Results

    Google, for example, has been using contextual signals to offer up more relevant results since 2005. Contextual signals might also include search history stored in cookies for up to 180 days, according to a Google blog post on personalization.

  2. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Consider creating ad landing page policy for channel partners that forbids offering contextual ads or suggestion alternative hotels. In the example below, taken from the report, we can see that the top ad position for a search of a hotel brand in...

  3. SearchIgnite DSP Makes Display Advertising More Like Paid Search

    Where display focussed on contextual engagements and creative interruptions, search focussed on direct engagements and measurable purchase intent. For example, direct site buys of display advertising on specific sites is managed by one system...

  4. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Facts and Trends about Contextual Advertising - Search Engine Journal How To Calculate The Cost Per Fan On Facebook Ad Campaigns - All Facebook Looking to boost your fan base on Facebook with your ad campaigns?

  5. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Using advertiser-selected keywords, Google's contextual targeting technology matches ads to web pages in its content network that are most relevant to a specific type of business. Aligning ad language in all of these search-based Google advertising...