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Web Ad Contextual Adsense Program

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  1. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Consider creating ad landing page policy for channel partners that forbids offering contextual ads or suggestion alternative hotels. Again, in my own investigation I came across many landing pages that made suggestions for similar price range...

  2. Replicating the Web: Will Google Dominate Mobile Search?

    So the plan is essentially to build a large contextual ad network and a base of search traffic on one end. This is an extension of its existing AdSense for Mobile program, and is no surprise. Before Google was a search behemoth with 63 percent U.S...

  3. Google Responds to FTC's Self-Regulatory Principles

    In essence, then, our contextual advertising allows for the delivery of advertisements based on search queries or our analysis of the content of a web page being viewed. As currently drafted, the proposed principles would apply to contextual...

  4. Inside AdWords and Contextual Advertising: The Tipping Point

    Tips, tricks, and advice to manage contextual ad campaigns will be my focus. To successfully buy contextual ads, it helps to understand why it's so important now. Web site owners of all sizes flocked to the new Google AdSense program.