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Web Ad Contextual

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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    The same way that contextual search determines what you really mean to be searching for, a search engine can apply the same technology to the ads they serve and present ads that are more directly tailored to the searcher, rather than just strictly...

  2. Google Launches Knowledge Graph, 'First Step in Next Generation Search'

    Links to different sets of results based on contextual meanings for any given search term As an aside, Google’s concept with this feature isn’t entirely new; smaller search engine DuckDuckGo has been toying with segmented results and suggestions...

  3. Search Engine Users Dislike Personalized Search But Like the Results

    Contextual signals might also include search history stored in cookies for up to 180 days, according to a Google blog post on personalization. Google, for example, has been using contextual signals to offer up more relevant results since 2005.

  4. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Consider creating ad landing page policy for channel partners that forbids offering contextual ads or suggestion alternative hotels. However, one would expect to see just one ad at the top of that search.

  5. SearchIgnite DSP Makes Display Advertising More Like Paid Search

    Where display focussed on contextual engagements and creative interruptions, search focussed on direct engagements and measurable purchase intent. For example, direct site buys of display advertising on specific sites is managed by one system...

  6. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Facts and Trends about Contextual Advertising - Search Engine Journal How To Calculate The Cost Per Fan On Facebook Ad Campaigns - All Facebook Looking to boost your fan base on Facebook with your ad campaigns?