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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites, masked affiliate links, etc. In addition, I noticed a number of sites impacted by both...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Banner ads (no ad networks, no remarketing, just banners on sites) These tools can help you win more business by including competitive, keyword, and specific ad performance data in your proposal. But, back then people thought you just had to be on...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Continuity between the keyword searched and the ad, also the ad to the landing page. I recommend ad testing as one of the first things you should optimize and crowdsourcing your competitors ads is a great place to start.

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard produced, despite many heated arguments about why his concept was so misguided.

  5. 7 Content Marketing Tips to Recover From Google Penguin

    They went on to launch WeBuyAnyToyCar.com in response, including a job ad for a "junior vehicle purchaser. Use the Google "Blogs" and "Discussions" searches to find out which blogs are showing up near the top of Google, and which sites are getting...

  6. SEO Basics: 8 Essentials When Optimizing Your Site

    Authority: Does your site have good enough content to link to or do other authoritative sites use your website as a reference or cite the information that's available? Think your title as a 4-8 word ad, so do your best to entice the reader so they...

  7. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    What is Secure Search Google AdWords advertisers still have full access to the keywords on every ad click made on their ads. As for Google doing it for more ad revenue, when a business or website dominates natural search results for their chosen...

  8. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    One problem is that users will typically upload their car ad to as many classified sites as they can find in order to get maximum exposure and hopefully sell their car more quickly; the other is that in the UK, this vertical has a runaway market...