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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Continuity between the keyword searched and the ad, also the ad to the landing page. I recommend ad testing as one of the first things you should optimize and crowdsourcing your competitors ads is a great place to start.

  2. Google AdWords Adds Consumer Rating Annotations

    AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great job," and that data gleaned from Google's Consumer Surveys represents a more objective picture of a business...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard produced, despite many heated arguments about why his concept was so misguided.

  4. 7 Content Marketing Tips to Recover From Google Penguin

    They went on to launch WeBuyAnyToyCar.com in response, including a job ad for a "junior vehicle purchaser. Use the Google "Blogs" and "Discussions" searches to find out which blogs are showing up near the top of Google, and which sites are getting...

  5. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    AOL (including Adap.tv), Google Sites (driven primarily by video viewing at YouTube.com), and other video ad properties, or TV? The Facebook offering is also part of a larger story – the move away from traditional display ad formats and into native...

  6. SEO Basics: 8 Essentials When Optimizing Your Site

    Authority: Does your site have good enough content to link to or do other authoritative sites use your website as a reference or cite the information that's available? Think your title as a 4-8 word ad, so do your best to entice the reader so they...

  7. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    What is Secure Search Google AdWords advertisers still have full access to the keywords on every ad click made on their ads. As for Google doing it for more ad revenue, when a business or website dominates natural search results for their chosen...

  8. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    One problem is that users will typically upload their car ad to as many classified sites as they can find in order to get maximum exposure and hopefully sell their car more quickly; the other is that in the UK, this vertical has a runaway market...

  9. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Using the ad networks could that not just have downloaded code into your site, while evading the entire malware scan? See if you can pull in a simple hello world JavaScript file into an ad on your site or run the JavaScript in the ad itself.

  10. 10 Google Analytics Custom Events That Track the Untrackable

    Tracking Affiliate Ad Clicks Examples of these would be referral programs, ad deals, and any other cases in which users leave your site to visit others. Some sites, however, allow users to complete goals through a lightbox or other dynamic pop-up...

  11. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    As you interpret the data, keep in mind the question is not specific to whether the respondent’s company is going to increase investment, rather, what the respondent as a marketing and ad executive believed is on the horizon for businesses and...

  12. What Percentage of Brands Actually Use Google+ Authorship? [Analysis]

    Agency Ad Solutions Blog However, we still found that it was rare for tech sites to have fully integrated Google authorship to all of their writers and in total 52 percent had used authorship. Tech Sites/Blogs: 52% Actively Use Google+