Once you're working with a Facebook-approved DSP, FBX works much like a traditional ad exchange. The good news for FBX advertisers: the platform allows you to do most of the same types of targeting as a traditional ad exchange.
For more on meta descriptions, see our posts "Crafting Your Ad For Google Organic" nd "How To Use HTML Meta Tags". Google uses web crawlers (a.k.a.bots or GoogleBot) to find and index web pages by following links.
They did a brilliant job with their Super Bowl ad that not only effectively showcased their different search features, but had an effective emotional hook that the audience related to, resulting in almost 7 million views of the ad just on YouTube.
Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...
Facebook makes it easier for advertisers to run ads on feature phones only – InsideFacebook"Feature phones only" now an option in the "creative ad placements" section of Power Editor and Ads API. Enhanced campaigns improvements for Google+ and...
They present this data via the Facebook Ad Creation Tool. We can now map that need state to web pages, keyword ads, display ads, and more. At minimum, you'll need to catalog by ID, URL, title, type (web page, PDF, video, etc.relevance (will it make...
Where ad spend goes, optimization spend will follow. Local Search: Ad spend on local search is projected to grow from $1.2 billion to $9 billion by 2017. Despite the shrinking number of plain old web pages showing in SERPs, this is still where the...
MJ: There has been a lot of chatter about "real time marketing" recently in the context of the Oreo ad during the Super Bowl blackout. RG: The Oreo ad created by 360i during the Super Bowl blackout was a great example of spontaneous real-time...
Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million for a 15-second slot when they debut in June or July.
Others (myself included) saw it in a broader view – ad targeting, yes.but it was also a great addition to the tie-ins that they needed to build out a massive entity database. If all your different presences on the web could be considered spokes...
EBay Opens Up Its Data for Ad Targeting – AdweekEBay shoppers can now be retargeted. Google Tops Facebook in UK Digital Ad Revenues – eMarketerGoogle at 44.2 percent; Facebook at less than 5 percent. Other” column, four new status columns (Keyword...
Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more. Most importantly, how can SEO help your web presence become more profitable? And essential.
But fear of being wrong didn’t stop marketers from capitalizing on the forbidding idea with movies, television programs, and ad campaigns. Here’s an example of the link: http://www.globaltort.com/2012/04/mesothelioma-web-site-associates-with-an...
Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4 billion in 2013, up from $9.8 billion in 2012. A significant part of that business involves being able to monitor the success of mobile ad campaigns at the...
Now that may require developing some mobile-specific strategies – whether that's building an app or executing a mobile ad campaign – but they should be developed with the broader picture in mind. After watching hours of TV, the last thing you'd...
I’ll be presenting a step-by-step process for planning, setting up, executing, and reporting on Twitter Ad campaigns as well as offer ideas on how you can test specific elements to optimize your budget for lead generation and customer acquisition.
Compared to ads that demand instant action ("buy now"), a "try" ad will look like a path of lesser resistance. Take, for example, a web store owner I’ll call Luke, who has one of those old-fashioned shopping cart websites; tiny product pictures...
Google has removed ad blocking app Adblock Plus from the Google Play store. So, why has Google pulled ad blocking apps? In simple terms, Google basically said that ad blocking apps stop it from making money.
Think about “Flo” or the “Gecko” in the insurance ad world. You should know the purpose of your web page, and your web page should either answer a question or solve a problem for your visitor where your business can help.
Have them enter keywords into Google (or Bing), and click on your ad. Have them record their reactions to the ad as well as expectations for the landing page. Analyze on-site behavior: To gain an understanding of user behavior on the site without...
