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  1. Marin Adds Google Shopping Campaign Management

    The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the effectiveness of ad campaigns by serving consumers more relevant ads. Through our platform, retailers can use their Google Shopping...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or her shopping cart but didn’t purchase. The ability to track the interactions people have on the...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    Your search ad appears and a user clicks on it By using this feature in DoubleClick Search (DS), you are able to retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account.

  4. Mobile Advertising Measurement: Winning the Long Game

    Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. Understanding the strengths and limitations of each type will enable you to implement successful mobile advertising campaigns and...

  5. 5 Fast Facts about the EU's Privacy Ruling on Google

    With its sophisticated algorithms and ad targeting filters, Google is a "controller" of information. The ECJ established that search engines like Google should allow users to be "forgotten" after a period of time by removing search links to web...

  6. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    For example, only 15 percent of the respondents indicated that they customize paid search ad copywriting by device. Have you tailored your mobile search ad copy to be as mobile-friendly as possible, and are you taking advantage of all the unique...

  7. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...

  8. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    I recommend ad testing as one of the first things you should optimize and crowdsourcing your competitors ads is a great place to start. Ad Creative and effectiveness. Continuity between the keyword searched and the ad, also the ad to the landing page.