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  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    In second place is Baidu, the Beijing-based Web services company that accounts for 96 percent of the Chinese search budget. As mobile search volume rose 120 percent, one-third of last quarter's paid search spend went to mobile, according to...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Note, these are not the only ad problems that are being employed across the Web. But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Banner ads (no ad networks, no remarketing, just banners on sites) These tools can help you win more business by including competitive, keyword, and specific ad performance data in your proposal. After the sale of our core technology (which turned...

  4. Cross-Device Measurement: Believe the Hype

    If there is a method to prove that an ad seen on smartphone resulted in a later purchase on a desktop Web search, or vice versa, then brands would likely be more willing to spend money and resources on mobile because they would understand the...

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    The problem is many users don’t call from the ad; they click through to the website before calling. When a visitor comes to your website from a search ad, the visitor will see a unique number, not just the main number that you have on the site.

  6. Marin Adds Google Shopping Campaign Management

    The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the effectiveness of ad campaigns by serving consumers more relevant ads. Through our platform, retailers can use their Google Shopping...

  7. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or her shopping cart but didn’t purchase. The ability to track the interactions people have on the...

  8. Remarketing Across Ad Exchanges With DoubleClick Search

    Your search ad appears and a user clicks on it By using this feature in DoubleClick Search (DS), you are able to retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account.

  9. Mobile Advertising Measurement: Winning the Long Game

    Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. Understanding the strengths and limitations of each type will enable you to implement successful mobile advertising campaigns and...