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  1. Cross-Device Measurement: Believe the Hype

    Normally, third parties use a unique email address for cross-device attribution because third parties can’t interact with or target the user through the marketer’s user ID or username for the user (as they don’t have access to that information).

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Customers have always looked to search for quick access to what they desire. Some examples specifically cited by Google as causing issues across the Web are pop-ups, overlays, and survey requests. For example, one common fix is as easy as adding a...

  3. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Access the container for your website and click "New" in the upper right corner and then "Tag" to create a new tag in your GTM container. Enter your web property ID (UA-XXXXX-X). Sure, if you're a business with a small and simple website, then...