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  1. Driving Consumer Insights With Mobile Analytics

    By 2014, users will access the Internet on mobile devices more than on desktops and laptops. So if you're building an app for an iOS, Android, Windows Phone or whatever, it won't usually be written with HTML and CSS, but rather Objective C, Java or...

  2. Top 5 Reasons Against Implementing a Tag Management Solution

    There are many ways a hacker can take advantage of vulnerabilities in your website, many of which don't involve the complexities of attempting to access your code base from a third-party solution. That means you can allow web analysts to request a...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    Due to privacy concerns, Apple depreciated access to UDID in applications, resulting in apps using UDID being rejected from the App Store. Media Access Control (MAC) addresses are unique to a hardware device and have become a common replacement for...

  4. Extending Your Google Analytics Functionality With the Application Gallery

    Among other things, these terms include provisions so that developers do not store their users' personally identifiable information in Google Analytics and require developers to provide a Web page that explicitly states which Google Analytics data...