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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    He added that BrightEdge's Data Cube gives marketers in-depth and on-demand access to data that fuels their campaigns. Ninety-five percent of those surveyed said accurate rank data of their Web pages is at least as important in 2014 as it was in 2013.

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    It means that search engines can access the blog content. The people who build blog templates might generate URLs (web addresses) that search engines can crawl. Adapted from "Information Architecture for the World Wide Web" by Peter Morville and...

  3. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Can you make people laugh with quirky top 10 lists, or do you have access to unique contacts that could be the foundation for a powerful interview series? What he's referring to is awkward guest blogging that essentially mimics the article...

  4. Google AdWords Adds Consumer Rating Annotations

    AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great job," and that data gleaned from Google's Consumer Surveys represents a more objective picture of a business...

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    These tools work a lot like other survey mechanisms but they’re different in that they both provide access to survey respondents for a modest investment. Your web pages are but points along a greater journey for consumers as they determine which...

  6. Google Improves GDN Targeting With Bizo Audience Segments

    Bizo has access to over 120 million business professionals across the world. Each day hundreds of millions of impressions are shown below the fold or go ignored by non-relevant web surfers. As advertisers continue to require their digital marketing...

  7. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Marketers and merchants can access which autosuggest results are being presented for a particular search, and choose to delete or add suggestions. Making the web experience unique to your audience is something marketers strive for.

  8. Bing Denies Censoring Search Results, Blames 'Glitch'

    As part of our commitment to GNI, Microsoft follows a strict set of internal procedures for how we respond to specific demands from governments requiring us to block access to content. All web companies that operate in China have to follow its...