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  1. Mobile Advertising Measurement: Winning the Long Game

    Achievement unlocked: The user has received access to a new achievement. Utilizing web analytics has been a standard practice in every industry for many years. However, relying on web analytics to measure the performance of your mobile campaigns...

  2. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia and also based on the acronym CBIR, which stands for "content-based image retrieval. For example, when it comes to social networking or a...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Adobe has also built on its, industry first, mobile app solution providing mobile forms and workflows that business users can design and customer's access on mobile devices. Adobe Experience Manager has its roots in Web content management and has...

  4. 5 Fast Facts about the EU's Privacy Ruling on Google

    The flip side to this ruling is that those looking for an unbiased view of an individual may not be able to access public information about them through a search engine. The ECJ established that search engines like Google should allow users to be...

  5. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Customers have always looked to search for quick access to what they desire. Some examples specifically cited by Google as causing issues across the Web are pop-ups, overlays, and survey requests. What follows are some starting points about how to...

  6. Why You Need to Own Your Data & Digital Assets

    Some website vendors deliberately assume ownership of the account, often as Administrator, without granting Administrator access to the analytics. Direct access to data enables customized reporting and the ability to allow data to lead them into...

  7. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    You can get your all access pass for $695 if you register before June 6. A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search...

  8. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    He added that BrightEdge's Data Cube gives marketers in-depth and on-demand access to data that fuels their campaigns. Ninety-five percent of those surveyed said accurate rank data of their Web pages is at least as important in 2014 as it was in 2013.