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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Which platforms and technologies does [VENDOR NAME] currently interface with through an API? From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Not all of the questions below might be applicable to your...

  2. Marketing Automation & Search – 3 Strategies for Mutual Success

    Most marketing automation technologies (e.g. Rewriting an article three different ways and posting in three different locations (internal blog, external byline article, and web page) For example, if the marketing automation team is developing a...

  3. 7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers

    Don't stoop to compromising visitor and customer privacy through shady tracking technologies, such as the now notorious “Flash cookies. What is a web analyst or online marketer to do? Do the most to protect your ability to collect anonymous user...

  4. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    As mobile technologies and bandwidth continue to progress, augmented reality will become the norm for in-store experiences and retail shopping. With consumers expecting to be able to get feedback, deals, and reviews while standing in a retail...