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  1. Marketing Automation & Search – 3 Strategies for Mutual Success

    Most marketing automation technologies (e.g. Rewriting an article three different ways and posting in three different locations (internal blog, external byline article, and web page) For example, if the marketing automation team is developing a...

  2. 7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers

    Don't stoop to compromising visitor and customer privacy through shady tracking technologies, such as the now notorious “Flash cookies. What is a web analyst or online marketer to do? Do the most to protect your ability to collect anonymous user...

  3. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    As mobile technologies and bandwidth continue to progress, augmented reality will become the norm for in-store experiences and retail shopping. With consumers expecting to be able to get feedback, deals, and reviews while standing in a retail...

  4. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Leverage social sign-on and Open ID technologies to make it fast and easy for users to comment. Check your web analytics for visitor screen resolutions and sizes to determine the best height. SMO can be applied to blogging, microblogging (social...

  5. Global SEO Programs Decentralize to Regional Governance Model

    The identification of links can be centralized using global technologies. Localization has always been decentralized by geo, but now more aspects of the best practices design for content development and Web development are being decentralized to...