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  1. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    In SEM, as it is in blackjack, it is possible to make all the right decisions based on the data, yet still not have the most desired outcome. As with any SEM efforts, they tested ideas, saw what worked and continued to implement further those that...

  2. Are the Brains of Search Engine Marketing and Search Engine Optimization Sartorially Challenged?

    You'll be sure to see that crowd at John Battelle's forthcoming Web 2.0 conference this Fall. Now, there were three women on the list, who were described as "industry mavens looking more like a PTA panel than SEM" and a fourth woman who was...

  3. Optimized Schedule for SES San Jose Plus Social Media & Video Strategies

    One of my Twitter followers, b_young of California, asked me to put together an optimized schedule for both the Search Engine Strategies (SES) San Jose Conference "In the Now: Conversational "How to Turn Your Web Analytics into a Money Making...