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  1. Marketing Automation & Search – 3 Strategies for Mutual Success

    Rewriting an article three different ways and posting in three different locations (internal blog, external byline article, and web page) For example, if the marketing automation team is developing a monthly whitepaper, the SEO team can break apart...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Avinash Kaushik is the Digital Marketing Evangelist at Google and author of the Occam's Razor blog. This segment doesn't remove blog traffic, but it does remove folks who landed on your blog (defined as "/blog/" here...

  3. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Would it work best as a video, an in‐depth report, an interactive piece, a blog post, an infographic or something else? If people don’t know we exist, they won’t ever see our blog or articles or social media, no matter how great they are.

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Bringing Google+ Comments to Blogger – Official Google BlogNew integration brings together comments made on Blogger blog posts, Google+ comments, and shared content that links to your blog post. Google: Disavow Links Even If Removed As A Best...

  5. Penguin 2.0 Forewarning: The Google Perspective on Links

    For example, would you spend 2 hours of a marketing person's time and $200 in expenses writing an article for Nameless Blog 23 just because they let you put that rich anchor text link in the article? This relates to the infographics and badge...

  6. SEO & Keywords: Think Conversions, Not Rankings

    Perhaps it’s a focused case study, with supporting blog content, video, whitepaper or a combination. Uncover the new, non-branded keywords that are driving organic search traffic and conversions and determine whether there is an opportunity to...

  7. 14 Tips on How to Become a More Efficient SEO Professional

    WriteMonkey is a word processor with a totally stripped back user experience that can help with longer consultancy documents or blog posts. However, most SEO professionals live on the web, where distractions are myriad and something new crops up...

  8. Beware of Red Flags When Searching for SEO or Web Dev Services

    I did not know we were planning a blog about the bible. The word is out to all SEO consultants, agencies, and smaller online marketing companies in the local area; you are searching for SEO and web development services for rebranding as well as a...