We've tapped into some of the web's finest web analytics professionals to share their tips for mining analytics gold. Segment Contributed by: Justin Cutroni is a web analytics blogger, speaker, and the Analytics Advocate at Google.
The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different...
Use image tagging tools such as those from startup Stipple that automate the tagging of images as they travel throughout the web. If you haven't yet incorporated Pinterest into your social marketing strategy, now is the time.
Robust online marketing is imperative for survival in a web-driven world. Nearly every business today must decide how much to spend on search engine optimization (SEO). This isn't an if question. The question every business professional must ask is...
Yelp will ask you what type of business you're trying to add (education, professional services, restaurants, active life, etc.your email address, the address of your business, your business hours, and your web address.
Your audience data and web analytics can hold the key to understanding what kinds of stories told in which form(s) are the most likely to lead to discovery, engagement, and sharing. OK, maybe not "everyone," but certainly a whole bunch of people...
Having fresh web pages with the most up-to-date information is imperative. You can compare the behavior of your authenticated users on mobile and web to learn about their preferences, and then try to apply it to their content.
Rather, the line between bloggers and journalists is blurred, and seemingly anyone who has a web property is dubbing him or herself a "journalist". Compared to 1980, publicists now outnumber journalists by 6:1, according to research conducted by...
Transaction intent data is comprised of all the information people reveal when they interact with other sites across the web, from the time they spend on a page to the items they put in shopping carts.
Google is the web's most discerning user – Matt Cutts, March 2013: "What Google wants is what users want" and Bing is very close behind (if not in a slight lead thanks to Duane Forrester). His answer: write "awesome frickin' content"!
Google uses web crawlers (a.k.a.bots or GoogleBot) to find and index web pages by following links. Making your site crawlable, including the right words on your pages, creating compelling content (and marketing it), improving your titles and...
Take a look around the web at related content that has been a hit online, and find ways to put your own spin on it. Look at what content is populating the web and find a way to take the unexpected, 180‐degree approach to make your content stand out.
Also, any system that you choose needs to be configured so that it doesn't prevent you from doing the things you need to do: send and receive email, use the web, share documents, back up and restore files at remote locations, and many others.
You probably know us best for our app that takes the deluge of information streaming across the web and condenses it into fast, fun updates. Google has acquired news summarization start-up Wavii for more than $30 million.
Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...
So if you're building an app for an iOS, Android, Windows Phone or whatever, it won't usually be written with HTML and CSS, but rather Objective C, Java or some other higher-end coding languages.That said, there's a way to "cheat" this by using...
If my web host has a lot of spammy clients, will that influence my site's ranking in search results? SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites...
In other words, links that aren't spammy and available just for the taking (no more blog comments, web 2.0 microsites, article directories, etc). As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can...
These pieces of your web page have become the standard starting points for conversion testing, but what about the elements on your site that are adversely affecting conversion that you are unaware of?
Web of Trust (WOT) and Human Intelligence He told me how some of his friends were seeing warnings from web of trust (WOT) that his site had a poor reputation score. If you're not familiar with web of trust (WOT), it's a crowdsourced system for...
