Google is the web's most discerning user – Matt Cutts, March 2013: "What Google wants is what users want" and Bing is very close behind (if not in a slight lead thanks to Duane Forrester). His answer: write "awesome frickin' content"!
Google uses web crawlers (a.k.a.bots or GoogleBot) to find and index web pages by following links. Making your site crawlable, including the right words on your pages, creating compelling content (and marketing it), improving your titles and...
Take a look around the web at related content that has been a hit online, and find ways to put your own spin on it. Look at what content is populating the web and find a way to take the unexpected, 180‐degree approach to make your content stand out.
Also, any system that you choose needs to be configured so that it doesn't prevent you from doing the things you need to do: send and receive email, use the web, share documents, back up and restore files at remote locations, and many others.
You probably know us best for our app that takes the deluge of information streaming across the web and condenses it into fast, fun updates. Google has acquired news summarization start-up Wavii for more than $30 million.
Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...
So if you're building an app for an iOS, Android, Windows Phone or whatever, it won't usually be written with HTML and CSS, but rather Objective C, Java or some other higher-end coding languages.That said, there's a way to "cheat" this by using...
If my web host has a lot of spammy clients, will that influence my site's ranking in search results? SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites...
In other words, links that aren't spammy and available just for the taking (no more blog comments, web 2.0 microsites, article directories, etc). As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can...
These pieces of your web page have become the standard starting points for conversion testing, but what about the elements on your site that are adversely affecting conversion that you are unaware of?
Web of Trust (WOT) and Human Intelligence He told me how some of his friends were seeing warnings from web of trust (WOT) that his site had a poor reputation score. If you're not familiar with web of trust (WOT), it's a crowdsourced system for...
That means you can allow web analysts to request a change, implementation analysts to create tags, QA to test the tags, and publishers to push the tags to production. My last article provided the top five arguments for implementing a tag management...
Most importantly, how can SEO help your web presence become more profitable? Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the...
There was a lot of buzz about the comments he made on infographics and boilerplate content on web sites, but nothing on this comment, which I thought was the most telling statement in the entire interview.
Non-Web Self-Reported Data is an Even More Junky Process While self-reported data is leaps and bounds better than no-reported data, companies must always strive to create a much more accurate picture of the channels and campaigns that are creating...
Uncover the new, non-branded keywords that are driving organic search traffic and conversions and determine whether there is an opportunity to further optimize the web presence for these keywords. An alternative answer is: more keyword discovery is...
For each level of web page, create a guideline, listing the primary purpose of the page and the secondary purpose. These are great starting points for populating those content “templates” you’ve decided on for your web pages.
Speakers Erin Everhart (@erinever), director of web marketing, 352 Media Group, and Jo Turnbull (@SEOJoBlogs), founder, SEO Jo Blogs, explained how to build a relationship versus a link and broke down case studies to illustrate why relationship...
However, most SEO professionals live on the web, where distractions are myriad and something new crops up almost every minute. If you’re at work, you know there are things that you could be doing right now to improve your website’s SEO.
Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (Day 1) Today, marketers know that social media is no longer just another channel or standalone tactic for sharing content and...
