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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The ability to track the interactions people have on the Web opened up a whole new world of targeting, allowing marketers to better understand and respond to consumer behaviors. In the early stages of online advertising, targeting options were...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    Good UX designers have backgrounds in many disciplines, and though most wannabe UX designers do come from graphic design and Web development, that's not to say that designers from those disciplines can't become good UX designers.

  3. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web...

  4. 10 Shocking Facts About Content Marketing Today

    Every day, more than 27 million pieces of content are shared on the Web. This statistic highlights one key factor that anyone who uses the Web can't ignore – people love blogs. If there was ever a question as to whether content is still king, this...

  5. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Yahoo Toolbar on Chrome: By July 22, the Yahoo Toolbar will be removed from the Chrome Web store, to comply with recent Google Chrome policy updates. In an effort to focus on developing some of its more popular products, Yahoo has decided to retire...

  6. 130 Questions to Ask When Choosing a Local Search Automation Tool

    From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical...

  7. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Now that the dust has settled, it's clear that Panda 4.0 was a powerful update that impacted many sites across the web. So you had essentially one page ranking for thousands of keywords, when there were clearly other pages on the web with more...