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  1. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    For one, sources of unverifiable sources of data (a.k.a.spam), such as Ripoff Report. If there’s a takeaway here for SEOs, it’s in Search Engine Watch's professional opinion that brands should audit the number of possible verified data sources they...

  2. World IPv6 Launch: What it Means for Content Owners & SEO

    However, much of the maturation that has occurred in the areas of spam and bot prevention is highly adaptable to IPv6. Russian search engine leader Yandex will support IPv6 on Yandex.com, which is visited mostly by users outside of Russia and the...

  3. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Comment spam. The site owner hadn’t appreciated how profoundly these spam tactics went against Google’s mission, which is purportedly to provide the most relevant results to users. Google’s most recent Penguin update has caused a storm of...