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  1. The Trouble with Tribbles: Beyond Google’s Cookiegate Browser Settings Hype

    Google doesn’t get off the hook for using an invisible web form to trick Safari. On the open web, he who owns the data rules the advertising world. This meant they had chosen to allow cookies that would track them around the web, across any...

  2. SEO Site Structure 101, Part 1

    Much of how you structure your Web site will be to befriend these robots, welcome them into your site, offer them something to drink and load them up with "relevant" information that they can take back to their home database.

    Published
  3. Must We Unlock the Deep Web?

    The "deep Web," or "invisible Web," allegedly contains countless untold gems of information. The deep Web? In a nutshell, the old study from Berkeley placed the deep Web at more than 10 times the size of the visible Web.

  4. Usability and SEO

    When talking about usability, most people will refer to "simple things" like making sure your phone number is in the top right corner of your Web pages so the visitor can easily convert for you. Stuff like that is important (the point of driving...

  5. SearchDay: SERP Position: It Ain't Horseshoes

    Creative Messaging in a Direct Response World VERTICAL SEARCH Should a company focus on building their messaging around their brand image, or on driving direct response via their Web site and online media?

  6. SERP Position: It Ain't Horseshoes

    Although a web page found on the second or subsequent SERP might not get much traffic, you want to make these pages some of the prime targets in your SEO campaign. If you have a web page that's listed on page 3 of 1 million pages, you're actually...

  7. The Power of Sharing: Link Building in Online Forums

    He didn't try to horde the information by keeping it on his own Web site or making it some sort of official white paper. His profile has all sorts of information in it, including a direct link to his company Web site.

  8. Search Headlines & Links: April 9, 2008

    Yahoo has acquired IndexTools, a leading web analytics company. Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

  9. Study: Search Driving Offline Conversions for Local Service Businesses

    Disabled deprived of access to many top Web sites, News.com It captures the dominant user method of making contact, which might otherwise be invisible to local businesses. Using Nielsen's consumer panel, respondents were qualified in terms of...

  10. New Search Patent Applications: June 5, 2006 - Taking Care of Web Decay, Dead Links, and Parked Domains

    Yahoo provides an XML based bid management tool, and a way to maintain a persistent link to dynamic information between a browser and specific web pages. The system comprises: a web application server for serving a web page that includes...