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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Supplementary content (used by Google in its Quality Rater Guidelines) is any additional content on your Web pages that’s not the core content on the page or ads. There’s nothing like hitting a Web page for the first time and immediately seeing a...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    The default report will be filtered by Web (for Web search). There are a boatload of user agents you can download from the Web that you can import into User Agent Switcher. It’s more about engagement than some technical problem (although I have...

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    To entirely prevent a page's contents from being listed in the Google web index even if other sites link to it, use a noindex meta tag or x-robots-tag. As long as Googlebot fetches the page, it will see the noindex meta tag and prevent that page...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  5. 7 Content Marketing Tips to Recover From Google Penguin

    Good blogs pull users off of the web and onto your email list. This is what separates a truly successful press release from just another document that gets copied throughout the web, and ignored. So, how can you approach content marketing as an SEO...

  6. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Enter your web property ID (UA-XXXXX-X). For example, you could set the ABR threshold to 15 seconds, 30 seconds, 1 minute, or whatever fits your specific content. By the way, you would be surprised at how much your bounce rate percentages can drop...

  7. A New Direction for SEO in 2014: The Secure Search Manifesto

    The opportunity manifests itself in analytical integration and how you connect the search, social, and content dots on your web page. The key to unlocking this potential lies in gaining a 360-degree view of how your content is performing across all...