This is a net positive since most content on the web sucks. Overwriting plagues the Web and kills the digestibility of your content. Just as the quality and relevancy of sites linking to your documents weighs on the value of that content, so to do...
Better web spam algorithms, the surge in mobile devices, and the explosion in social media are just a few of the factors in the process of blowing apart our collective vision of digital marketing. Does your contact at the site giving you the link...
Although some people make it pretty easy for you to find them on the web, others make it more difficult. It used to be that sites linking to yours couldn’t harm you. Websites that have built an unnatural looking backlink profile using a strategy of...
New Google Search Algorithm Update Targets Web Spam Google Penguin Web Spam Algorithm Update Feedback Form Now Live Microsite Masters examined historical data for thousands of websites to investigate whether sites that saw their rankings drop after...
Such updates and events include Panda, the notice of death detection and a Penguin web spam algorithmic update. While we may all be fretting over what makes a great anchor-text mix, home to deep-page linking ratio, PR spread, or whatever-the-hell...
When the CEO of a startup web hosting company was searching for SEO help and discovered a company who charges only after his site achieved rankings, he said, “you know the decision was honestly fairly simple.
For a large, authoritative Web site such as this, that could be all it takes. I even went so far as to provide an audit of the American Express Web site and mentioned some of the items that they might want to resolve to help them rank better in...
We estimate that these Web sites are spending anywhere between $10,000 and $20,000 per month in link buys. Obtained many high quality links for their Web site. Gave them a design refresh to help with conversion rates, and only asked that they...
We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. You'll find more news from around the Web below.
Web site owners say they have little choice because no one will link to them otherwise. Keep the offending sites at position 11 or lower in the results for keywords with over 100 competing Web sites. Only allow the offenders to come up for very...
We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Carrie Hill tells you how to build a well-focused Web site to...
You'll find more news from around the Web below. But for another webmaster to find value in your site to even consider linking to your site, they must first find your site somehow. Despite this, one of the best ways to increase your organic traffic...
Featured posts from the Search Engine Watch blog, as well as our customary search headlines from around the web. Both do a great job of describing web spam issues and making them understandable. Learning About and Understanding Web Spam
Keeping Yourself Out of Web And Other Databases - Ann Harrison's, Wired News article: 'UnGoogleables' Hide From Search, offers a profile of Geri Agalia (not her real name), a person who values her privacy and is trying to keep info about herself...
Nevertheless, with nearly 200,000 entries in the search engine lottery, they probably pulled some traffic related to that term or for a myriad of other topics that were targeted, such as "web hosting" or "diabetes.
Those seeking more background about spam should see the Search Engine Spamming article available to SEW members, as well as the SEO: Spamming category of Search Topics for an annotated guide to stories on spamming for SEW and around the web over...
Who's linking to you in the blog and web feed world? The articles and posts below cover how search engines use links to rank web pages or cover tips on how to build links to help improve your rankings.
This page provides a compilation of articles on the topic of search engine spam from Search Engine Watch and from across the web. Many advertising agencies, design firms, and even web hosting companies offer search engine marketing services for...
Many good web sites have lost positions on Google, and now their owners may think they need to turn to aggressive tactics. As I explained earlier this week, a significant change to Google's ranking algorithm has caused some web sites to lose top...
Internal links, especially those that use the same text and style on every page in a web site, these also are suspected to have been discounted. Despite these tweaks, Google is still examining every link if finds from across the web.
