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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The ability to track the interactions people have on the Web opened up a whole new world of targeting, allowing marketers to better understand and respond to consumer behaviors. In the early stages of online advertising, targeting options were...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    The best thing about it is that advertisers have full control – and they're not waiting on a Web team to add tags and QA setup. Every PPC professional knows that remarketing is a no-brainer. It's a simple fact: people who've already clicked on your...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    Good UX designers have backgrounds in many disciplines, and though most wannabe UX designers do come from graphic design and Web development, that's not to say that designers from those disciplines can't become good UX designers.

  4. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web...

  5. 10 Shocking Facts About Content Marketing Today

    Every day, more than 27 million pieces of content are shared on the Web. This statistic highlights one key factor that anyone who uses the Web can't ignore – people love blogs. If there was ever a question as to whether content is still king, this...