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  1. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Web analytics are like footprints in the sand. The implicit fallacy of Web analytics is that the existing website design is somewhat correct and only needs minor refinement. Web analytics provides incremental improvements to an existing site, but...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    And a home run is knowing the entirety of rank across the Web, including rank for Twitter, YouTube, website pages and more. GWT doesn't differentiate in Web presence data. That means if your image is ranking No.the data doesn't mean that your Web...

  3. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not one big soap box. To be influential on the social web means you produce and share content that gets people excited about...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...