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  1. Hedge Fund Lions' Den live now - Season 2

    The four-part made-for-web mini-series examines the trials and tribulations of emerging managers (EMs). Reality TV meets the hedge fund world These managers have exclusive access to three of the hedge fund world's biggest names for advice and...

  2. Spooky Google Doodles for Halloween 2014

    Just as Halloween has seen some evolution over the years, so have the holiday-themed Google Doodles presented each year on the Web. To get us in the mood for this year’s ghouls, witches, and spooky-themed Google Doodles, let’s take a quick dive...

  3. Writing Your Way to the Top of Search and Social Results

    Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s Search Quality Guidelines when creating quality content guidelines for Web pages, social media posts, press releases, or...

  4. New social media index includes fast-entry IPO rule

    The index is the fourth from Solactive to offer passive exposure to the theme of social media, which includes social networking, file sharing and other web-based media applications. Solactive Titans index offers exposure to high-cap social media...

  5. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But you might be wondering why those sites would employ such risky tactics (especially when our furry black and white friend is actively roaming the Web). Note, these are not the only ad problems that are being employed across the Web.

  6. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Unless a hotel booking engine website has a stronger brand value than that of major...

  7. 8 Lessons Learned From Owning a Search Agency for 15 Years

    But, back then people thought you just had to be on the Internet or WORLD WIDE WEB to make millions. After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow...

  8. Native Advertising for Small Business: The Missing Link?

    Basically, Main Street businesses have faith that if they just put something out there on the Web, visitors and rankings will come. Content discovery tools engage audiences better, amplify content’s exposure, and build more Web traffic all just by...