Google is the web's most discerning user – Matt Cutts, March 2013: "What Google wants is what users want" and Bing is very close behind (if not in a slight lead thanks to Duane Forrester). His answer: write "awesome frickin' content"!
Google uses web crawlers (a.k.a.bots or GoogleBot) to find and index web pages by following links. Making your site crawlable, including the right words on your pages, creating compelling content (and marketing it), improving your titles and...
Take a look around the web at related content that has been a hit online, and find ways to put your own spin on it. Look at what content is populating the web and find a way to take the unexpected, 180‐degree approach to make your content stand out.
Also, any system that you choose needs to be configured so that it doesn't prevent you from doing the things you need to do: send and receive email, use the web, share documents, back up and restore files at remote locations, and many others.
Bing Offers– Discover Deals from Across the Web in One Place – Bing Search BlogIt's pretty much Bing Deals (R.I.P.but with a new name and a bit more of a local focus. Search has moved beyond just finding keywords, but it still doesn’t read all...
We can now map that need state to web pages, keyword ads, display ads, and more. At minimum, you'll need to catalog by ID, URL, title, type (web page, PDF, video, etc.relevance (will it make the transition?
You probably know us best for our app that takes the deluge of information streaming across the web and condenses it into fast, fun updates. Google has acquired news summarization start-up Wavii for more than $30 million.
Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization. This resource breaks down how Google discovers, crawls, and...
The same study showed that 43 percent of Americans have read long-form content on the web. Finding the right match is already complicated, and adding in the source device sheds some light on visitors and traffic patterns.
Google News Results specifying a date web pages should no longer appear; and prevent the display of snippets for articles. The European Commission is now seeking feedback on Google's cosmetic search result changes that aim to settle a years-long...
Despite the shrinking number of plain old web pages showing in SERPs, this is still where the action is. There are too many web technologies and emerging standards that need evaluation from an SEO perspective.
Because the term "social" is used to mean almost everything on the web these days, I would posit that that any signal that shows true human activity is a social signal, as opposed to robots and scripts, and can potentially be used as a signal.
Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...
This is a win not just for YouTube, but for the billions of people worldwide who depend on the web to freely exchange ideas and information," he wrote. The court today reaffirmed an established judicial consensus that the DMCA protects web...
So if you're building an app for an iOS, Android, Windows Phone or whatever, it won't usually be written with HTML and CSS, but rather Objective C, Java or some other higher-end coding languages.That said, there's a way to "cheat" this by using...
Best of the Web, a directory of all the content on the web, turns 19 on April 20. We built BOTW UK to bring our web directory services to users and site owners in the UK. SEW: Can you just sum up briefly what Best of the Web is, for those who might...
Last year, Google published the findings of a study of the speed on the web. This year, Google has updated that study and has determined the web is getting faster. However, the average size of web pages has increased by 56 percent since last year.
The keyword field influences the search results because there is far less text to indicate relevance of an app than there is for a traditional web page. The title of the app determines the URL and title tag of the web page the app is hosted on.
If all your different presences on the web could be considered spokes, Google+ became the hub. Not long after Google+ was launched, I came to the conclusion that Google didn't build it as just another entry into the social arena.
Is always built with humans, not web spiders, in mind. How do we, as search marketing professionals, defeat the legacy of spam? The industry's reputation affects all of us, and the question demands an answer.
