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  1. The Rise of the User Experience Marketer

    Web development decision-making should be informed by both UX and marketing insights, but never dictated by one in a vacuum. But this crossover goes beyond mobile search. It’s happening everywhere. Agencies and in-house teams are beginning to...

  2. Yahoo Beats Out Google to Become Mozilla’s Default U.S. Search Engine

    We are adopting a more local and flexible approach to increase choice and innovation on the Web, with new and expanded search partnerships by country. But given that Firefox users alone search the Web more than 100 billion times per year, the...

  3. Bing Adds Auction Insights to Web Interface

    Bing's Auction Insights, the process that determines which ads are shown and where every time a user does a search on the Yahoo Bing Network, is now available in the Bing Ads Web interface. Introduced in August, Auction Insights is designed to give...

  4. Hedge funds ‘cannot be too paranoid' on reputational risk

    Although much of a person's online footprint can be uncovered through some relatively simple searches, the web has a habit of entwining information so that it becomes deeply buried and referenced in multiple locations.

  5. Evolution in Digital Marketing Skill Sets

    These analytical skills include statistics, Web analytics, data manipulation, and advanced Excel number-crunching. This is an exciting time for those working in the advertising and search marketing industry.