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  1. Looking back: El Niño boosts weather derivatives

    December 1997 saw one of many false starts for weather derivatives The appearance this year of the El Niño weather pattern, the periodic warming of the tropical Pacific Ocean by a few degrees, is leading to a burst of interest in weather...

  2. US energy firms welcome CFTC tweaks to Dodd-Frank rules

    Such contracts might include a natural gas supply deal between a wholesale supplier and a local electric utility, in which the utility can draw additional volumes in the event of cold winter weather, for example.

  3. Pick Up on Current Events for Link Building

    Each year has its extreme weather and natural disasters somewhere on the globe. Attracting a lot of attention with your website is one of the best ways to build links. Giving your website an active role in current events is a lot more efficient...

  4. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    We basically looked at a weather map of the storms to see which states were being hit," Leviticus Williams, social media specialist at Chegg told Twitter. Every once in a while, Twitter shares interesting case studies of how unique brands have used...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Because of the Chinese language's many dialects, typing in keywords is difficult for the average surfer (e.g.weather forecast" has more than 200 different variations) Brazil and Russia will be among the front-runners of this growing industry, as...