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  1. Pick Up on Current Events for Link Building

    Each year has its extreme weather and natural disasters somewhere on the globe. Attracting a lot of attention with your website is one of the best ways to build links. Giving your website an active role in current events is a lot more efficient...

  2. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    We basically looked at a weather map of the storms to see which states were being hit," Leviticus Williams, social media specialist at Chegg told Twitter. Every once in a while, Twitter shares interesting case studies of how unique brands have used...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Because of the Chinese language's many dialects, typing in keywords is difficult for the average surfer (e.g.weather forecast" has more than 200 different variations) Brazil and Russia will be among the front-runners of this growing industry, as...

  4. PPC Management Operations: The Ultimate Guide

    Make sure you're managing which sites your ads are featured on, so you're not inadvertently showing up on weather sites if you're a cloud computing company (true story! When your PPC operations are set up well, account management should run like a...

  5. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    Fishkin went on to say that a good example of this is Moz's Google weather report, MozCast, because it is "Interactive, it's updated every day, it's consistently useful and interesting, no one else has anything like it.

  6. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    is searched and it shows Saturday weather for Mountain View. and Google shows weather for Mountain View, knowing that it is a refined voice query. Cutts shared an example where he was searching for weather and continued on with the query without...