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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    The two biggest problems with this is that sometimes larger clients might not think you are large enough and most importantly a potential buyer knows all the brand equity is in you, versus the name of a company that they can keep growing even if...

  2. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  3. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers, and even e-books? If your organization has a successful SEO strategy, you...

  4. Android’s New Feature Paves Way for Apps Replacing Web

    Out of that 14 percent mobile Web usage, I think it’s safe to say that a good portion of that originates from search. I think it would be safe to assume that if those two things were true, apps would start crowding out Web pages in mobile search...

  5. Google Adjusts Standards for Newsworthy Material

    Do you think Google will be changing its tune in the upcoming months? Google News has always maintained a strict set of guidelines for which sources it will display in the "In the News" section. But now, as evidenced by a discovery by Search Engine...

  6. The Evolution of SERPs and User Behaviors

    Mediative suggested this was because mobile devices have trained uses to scan vertically rather than horizontally, which is valid, but more so I think people have just gotten to know Google over the past nine years.

  7. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Think of it as a thank-you discount for buying in bulk. Put yourself in your prospects’ shoes and think about what matters to them. It didn’t work for me. I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium...

  8. SEO Is No One-Trick Pony

    But, what became clear to me this past week is that there are still many who think of SEO as a "quick fix" or consider it a "do this one thing, and you’ve done SEO. One question did strike me as something that I think too often is bantered in...