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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    So, you might think "perhaps they're not penalized because of the quality and/or relevance of these links"? We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    I think this where many PPC mangers turn when performance shifts within an account. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. The definition of sleuthing is, "to track or follow.

  3. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Bottom-line, use negative keyword lists and think categorically about negative keywords to save yourself time and money. From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations...

  4. Combining Social & Content to Earn Visibility & Earn $$$

    Barone identified five key elements that you need to clearly think through at this stage so that you can communicate them appropriately to the audience: As you think through the types of content, you then have to determine how that ties in to the...

  5. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So it's definitely the case that you can think about not only taking popularity and going to something like reputation, which is PageRank, but you can also imagine more topical or you're an authority in the medical space, or you're an authority in...