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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Bottom-line, use negative keyword lists and think categorically about negative keywords to save yourself time and money. From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations...

  2. Combining Social & Content to Earn Visibility & Earn $$$

    Barone identified five key elements that you need to clearly think through at this stage so that you can communicate them appropriately to the audience: As you think through the types of content, you then have to determine how that ties in to the...

  3. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So it's definitely the case that you can think about not only taking popularity and going to something like reputation, which is PageRank, but you can also imagine more topical or you're an authority in the medical space, or you're an authority in...

  4. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Just because you think your audience might like it, you must think about what others will think," he said, also referencing the recent Stephen Colbert issue, where an inside joke from the show which mocked the racism of the Washington Redskins...

  5. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Think Beyond Demographics Anyone can do bad influencer marketing. The real question is can you do good influencer marketing? The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not...