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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Think about how the site functions, as a whole, and how it's helpful to user and brand. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together that...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Think of brands like Nordstrom and Macy's that both target the same type of customer. Your reader is smarter than you think. One technique of driving traffic to one's site, however, has remained evergreen and that is getting a high number of high...

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    While many retailers may think Christmas advertising campaigns should end just before the holiday period, this isn't necessarily the case. Those getting the most traffic from search appear to be the big players such as Amazon, Asda, Marks all...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    We do a Google search before buying from a brand — what do people really think? What do my friends think? If you think about it, everyone is selling, whether you’re a search marketer, yoga studio, doctor, lawyer, technology start-up, or retailer.