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  1. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    What do you think, are Google's new enterprise toys enough to keep you within their platform alone, or are there still scenarios that will leave you craving an outside tool? Google announced a number of new AdWords features and enhancements this...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Enhanced capabilities in app advertising will lead the way advertisers think about developing and promoting their apps to increase installations and engagement. Jerry Dischler, vice president of product management for AdWords, explained the...

  3. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven technologies and push the boundaries of how best to do business on...

  4. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    So, you might think "perhaps they're not penalized because of the quality and/or relevance of these links"? We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the...

  5. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    I think this where many PPC mangers turn when performance shifts within an account. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. The definition of sleuthing is, "to track or follow.