SEO News

We Need No William Flaiz

RSS
  1. 5 Search Topics You Need to Discuss with Your Client

    I'd like to thank William Flaiz for the kind words in his last article. Agencies need to help clients see the larger opportunity and break down barriers to achieve them. You need to help the client reach out to other groups in their organization...

  2. The Best of Outsourced: 10 Greatest Hits

    While you may have a few choice search terms that you long to rank for, you need to rethink your strategy if they only drive non-converting traffic. Mobile changes the level of specificity of search, and local feeds need to reflect such interests.

  3. Is Your Landing Page Relevant?

    Let's dive right into what you need to know to give your landing page a fighting chance with search spiders and human audiences. Including keywords upfront makes a page easier for users to scan and find the information they need.

  4. Universal Search Should Be a Plus

    We need to get back to basics and make sure that we're putting our strongest optimization efforts behind the client's most relevant page (or content piece) for a search term. Variety in the search results gives us multiple opportunities to rank and...

  5. Why Retailers Should Be Day Trippers to SES Chicago

    Moderator: William Flaiz, VP, Search Engine Optimization & Web Analytics, Razorfish The need for specialized search capabilities has never been more prevalent than it is today. But there are lots of very current reasons why retailers should...

  6. Great Expectations: How to Communicate SEO Value

    When developing the overall search strategy for a client, you also need to communicate the value of following through on that strategy. If you truly want your clients to believe they're receiving value throughout the engagement, you need to...

  7. Universal Search: The (War) Elephant in the Room

    Rather than addressing only our own discipline, we need to look at the playing field as a whole. Agencies need to throw the old model out the window. Perhaps the most talked about component of universal search, video results create the most...

  8. The Organic and Paid Balancing Act

    You need to tailor your platform to your Web site and marketing goals. How do you define search? With social media, local, universal, and other new outlets maintaining their own search components, we may have to define the playing field a bit more...

  9. The Universal Mastery of Video Content

    Need proof? Before the middle of 2007, the SEO landscape was relatively simple (OK, not simple, but certainly manageable). As an industry, we knew the importance of the top three search listings and had numerous eye tracking studies confirming that...

  10. Would You Endorse this Web Site?

    The candidate is your Web site, and you need all the support you can muster to get there. The right connections can provide the bump you need, and the wrong connections can prove calamitous. Whether you want to top the polls in an election, or in...

  11. SEW Experts: Would You Endorse this Web Site?

    William Flaiz shows that the right connections can provide the bump you need, and the wrong connections can prove calamitous. The candidate is your Web site, and you need all the support you can muster to get there.

  12. There's No Secret Recipe to SEO

    With a little link research and strategic thinking, you can gain the link weight and traffic you need to make your site thrive. More often than not, these are stringent step-by-step instructions on how to get something done, such as cooking an omelet.

  13. The Evolution of SEO

    In short, it was the element we need to make SEO understandable to the layperson (not that I don't think 301 redirects are great). Now that marketers understand the value that SEO can add to their bottom line, they need to navigate the nuanced...

  14. Universal Thoughts on Local Search

    So if you happen to spill that Grande Cappuccino while racing to a client meeting, you may need to perform a discovery search for a "dry cleaner in Grand Rapids. If you're a Web surfer, you don't need to do anything.

  15. The Holy Grail of SEO

    Now we need to know the percentage CTR each ranking gets and also how it's impacted if an image or video shows up as one of the results. There are many variables that need to be considered when trying to gauge traffic increases -- some of them...

  16. Step into the Ring for a SEM Pitch

    The RFP stage is also where the brainstorming and strategy for the client need to be developed. New search marketing business strategists live for the thrill of the pitch. And with a slew of services that can confuse even the savviest client, they...

  17. Keywords Without Ego

    If you need your ego words, plan to address them over the course of a few years in conjunction with a revenue-building short-term plan -- namely high conversion terms. While it's hard to ask that without Andy Rooney's voice playing in my head, it's...