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  1. SearchDay | SMB Link Building Without a Dime

    Local Search 101, Part 1 SEW EXPERTS: SEM 101 Are you looking to venture beyond the printed yellow pages? Search Topics You Need to Discuss with Your Client SEW EXPERTS: OUTSOURCED Knowing how to talk about these topics will improve your client...

  2. A Look Back, and a New Beginning

    As a result, this will be that last article for SEM.edu for a while. I may post a new SEM.edu article from time to time, but I'll focus my energies on SEM 101 for the most part. SEM.edu in Review One reason SEM education is improving is because...

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  3. SearchDay | The Organic and Paid Balancing Act

    Facebook: Get Educated on the Hottest Social Media Platform SEM.EDU Facebook was first used as a tool to help students, faculty, and staff to get to know other people on campus. SEO During E-Commerce Application Development SEM CROSSFIRE E...

  4. SearchDay | Common Problems with 404 Error Pages

    Using Twitter as an Education Tool SEM.EDU Innovations are popping up everywhere as educators find more uses for Twitter and other social media tools to cater to 21st century students. Common Problems with 404 Error Pages SEM CROSSFIRE...

  5. SearchDay | Would You Endorse this Web Site?

    YouTube-ery: Online Videos as Learning and Marketing Tools SEM.EDU YouTube is user-generated content at its best.and worst. SEO Reporting: Going Beyond Rankings SEM CROSSFIRE Enterprise-level SEO provides consistently outstanding ROI over the...

  6. SearchDay: There's No Secret Recipe to SEO

    Leveraging Social Media to Educate SEM.EDU There's been lots of hype about social media lately. SEM CROSSFIRE If you're a newbie looking for guidance in search marketing, there are plenty of places to find it, if you know how to best phrase your...

  7. SearchDay: The Evolution of SEO

    Tips for Making the Most of SES San Jose SEM.EDU As a lead-up to SES San Jose, we've got some tips and thoughts to help promote and get you through the event. Google Knols Best SEM CROSSFIRE If you need some lift, start dropping pages into Google...

  8. SearchDay: PPC Advertising: Art or Science?

    SEM Going Legit – Literally EDU SEM.EDU Many newcomers are looking for some kind of accredited SEM course. And whether this will be your first SES San Jose ever, or the sixth one in a row that youâ””ve attended since 2003, you might need to spend .

  9. SEM Going Legit – Literally EDU

    Many have a strong desire for a valid, and perhaps -- dare I say -- accredited SEM course. As far as creating a major in SEM, it's a long way off. The following is a list of a few different colleges and universities around the country that offer...

  10. What's In Your Travel Tool Bag?

    Last year at SES Travel, we had a well-rated session on what most travel search marketers use for SEO/SEM tools. The last category is perhaps the most frustrating, because while these pages arguably had valuable travel information at the time of...

  11. SEO Training: Live and In-Person

    Let me know and maybe we'll feature them in an upcoming SEM.edu column. SES workshops led by industry experts cover a range of in-depth SEM topics. In addition, SEM (define) training is offered in select cities such as Denver.