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  1. SearchDay | Bing from the Agency Perspective

    The Web's Wild West Days Are Gone SEW EXPERTS: SEM CROSSFIRE Just a few years ago, the Web was an open playing field where few things were taboo. But we need to get back to some fundamentals and think about what it could mean for the future of...

  2. SearchDay | The Future of Affiliate Marketing

    The Future of Affiliate Marketing SEW EXPERTS: SEM CROSSFIRE Affiliate marketing and paid search share a lowly position in the marketing efforts of most Fortune 500 companies, mainly because it seems like a lot of work for a little return.

  3. SearchDay | Most Corporate Social Media Efforts Will Fail

    Extortion SEO Sanctioned by Google SEW EXPERTS: SEM CROSSFIRE Google has taken a hard-line approach to link buying, but they've left the door open for another profitable niche: extortion SEO. The Search Bachelor SEW EXPERTS: OUTSOURCED We've all...

  4. SearchDay | Setting up PPC Campaigns 101

    Behavioral Targeting: Profiling or Perfecting User Experience SEW EXPERTS: SEM CROSSFIRE Some see behavioral targeting as the ultimate marketing tool. If you've never been to SES New York before, then navigating the conference agenda can seem...

  5. The Best of Outsourced: 10 Greatest Hits

    I took over the Outsourced column from Chris Boggs (now writing SEM Crossfire with Frank Watson) back in September 2007. It's great to see how international search marketing has grown in recent months.

  6. SearchDay | Is Your Landing Page Relevant?

    Battling Click Fraud is Important for All Involved SEW EXPERTS: SEM CROSSFIRE Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. ElisabethOsmeloski is a Year of Change for Travel Search Marketing SEW...

  7. SearchDay | Battling Click Fraud

    Battling Click Fraud is Important for All Involved SEW EXPERTS: SEM CROSSFIRE Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. ElisabethOsmeloski is a Year of Change for Travel Search Marketing SEW...

  8. SearchDay | Revisiting 2008 Search Predictions

    SES Chicago 2008 Recap SEM CROSSFIRE Launch, analyze, refine analysis techniques, adjust and repeat. Search marketing these days shines most brightly because of our ability to provide exact measurements and consistently greater ROI.