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  1. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Now that we turned on the SEO, we should be on the first page, right?

  2. Nuances of Spanish Language Search Marketing

    Creating pages with both these tags will be better for optimization when targeting places like Latin America where each country speaks a variation of the same language. Going into more detail about this is an article in itself, however, if you need...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    The optimization process identifies the real opportunities and unmet needs in a task domain. This is the objective of task optimization, to reduce user steps and decisions. Your design should avoid relying on some knowledge users will not likely...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. This is too much ground to cover in detail in this one guide, but here are...