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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    That means removing roadblocks, cutting down full-screen takeover ads, removing blocks of low-quality supplementary content, removing deceptive blocks of advertising, and more. If you are employing full-screen ads that take over a user’s entire...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recently found a number of problems across companies that recovered, including landing pages that wouldn’t render at all, just the template rendering without the core content, ads that were broken or wouldn’t display, and more.

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Are blocks of content missing, including ads? So, understanding that Panda focuses on engagement, webmasters impacted by our bamboo-eating friend need to hunt down problematic content, functionality, usability issues, advertising issues, etc.

  4. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Get unbiased third parties to review your site, your content, your design, your ads, etc. It reminded you of one of those roadblock ads you’ve seen online. During my Panda work over the years, I’ve found that some webmasters are simply too close to...

  5. SearchDay | SEO Dreams are Made of This

    Chitika Sees 200% Growth in Premium Ads for 2008 Posted by Nathania Johnson Nov 18, 2008 Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008.

  6. More Killer Keyword Techniques: Personas and Buckets

    We'll use those concepts in a second, but first, it's important to understand that successful PPC advertising the perfect PPC campaign is composed of perfect keyword lists, ads and landing pages: This process doesn't apply to campaigns directed at...

  7. AdSense Introduces Ad Review Center

    However, if you have a strong need to manually review ads before they appear on your site, you may do so by clicking on the 'update settings' link in the Ad Review Center. Google has added the ability to preview the ads that will run on a publisher...

  8. SEW Experts: Content Advertising Explained - Part 3

    In today's Content Advertising column, "Content Advertising Explained - Part 3," David Szetela shows you some ways to test your content ads, and offers some good and bad examples to study. Content ads need to work harder than search ads to distract...