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  1. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Select "Twitter Ads. Once you are in the Twitter ads section, click "Creatives" from the top menu. Fill out the necessary fields in the "card content" section. You only need to fill out the "Data Settings" part if you use a newsletter management...

  2. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. If you understand what your customers are saying, what they need, and how...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    As nice as it would be to just get the number and move on with +Post ads, don't give in to the urge to buy the numbers you need. +Post ads on the Google Display Network have been out of beta for several months now, but the engagement ad option is...

  4. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Facebook specifically cites Pages that are sending users to a page full of ads instead of a photo gallery, for instance. So the social network is cracking down on the practice because it feels it leads to a less enjoyable user experience, as it...