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We Need No Brand Equity

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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    The two biggest problems with this is that sometimes larger clients might not think you are large enough and most importantly a potential buyer knows all the brand equity is in you, versus the name of a company that they can keep growing even if...

  2. SEO Is No One-Trick Pony

    Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and build brand equity. From there, you might also want to do some site: searches in Google to see how much content the competitors have...

  3. 6 Tips For Hiring a Real Social Media Marketer

    Good social media marketers have an understanding of classic marketing in general, the buying cycle, the media mix, and how brand equity is developed. If you're in financial services, you don't need to be shooting out content 24/7, unless it's...

  4. SEO Diagnostics: Urgent & Preventive Care

    This is usually a bad idea, because it passes no equity and search engines can’t crawl what’s excluded in robots.txt. How strong is your brand social presence? Touching more on the brand social presence piece, Boggs went on to say that if you...

  5. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    So make sure that you pass link equity onto your key target pages when you’re being more creative with your writing. They remember your brand name and now they want to go back. It’s very simple, but it doesn’t really need to be any more complicated...

  6. Social PR Tips to Get Fit for 2013 Digital Marketing

    Start building up content equity on a few great sites. But they don't need to be, and in most cases shouldn't be, directly related to your brand. Janel Landis Laravie Founder, Chacka Marketing, offers this social PR tip: Everyone knows that they...

  7. Government SEO is Broken

    This insures that the new domain inherits the equity acquired by the old domains, helping it rank well in search results and by extension insuring users can find what the need post-consolidation. While this makes a great deal of sense, it carries...