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We Need No Brand Equity

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  1. 6 Tips For Hiring a Real Social Media Marketer

    Good social media marketers have an understanding of classic marketing in general, the buying cycle, the media mix, and how brand equity is developed. If you're in financial services, you don't need to be shooting out content 24/7, unless it's...

  2. SEO Diagnostics: Urgent & Preventive Care

    This is usually a bad idea, because it passes no equity and search engines can’t crawl what’s excluded in robots.txt. How strong is your brand social presence? Touching more on the brand social presence piece, Boggs went on to say that if you...

  3. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    So make sure that you pass link equity onto your key target pages when you’re being more creative with your writing. They remember your brand name and now they want to go back. It’s very simple, but it doesn’t really need to be any more complicated...

  4. Social PR Tips to Get Fit for 2013 Digital Marketing

    Start building up content equity on a few great sites. But they don't need to be, and in most cases shouldn't be, directly related to your brand. Janel Landis Laravie Founder, Chacka Marketing, offers this social PR tip: Everyone knows that they...

  5. Government SEO is Broken

    This insures that the new domain inherits the equity acquired by the old domains, helping it rank well in search results and by extension insuring users can find what the need post-consolidation. While this makes a great deal of sense, it carries...

  6. Marissa Mayer Brings Hope to Yahoo

    But if you add in contract incentives of bonuses, stock units and options, and a $30 million “one-time retention equity award” the deal could ultimately be worth up more than $100 million if she remains at the company for five years.