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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Eisenberg will be the keynote speaker at the Pubcon SFIMA Summit in Fort Lauderdale, Florida, on Thursday, April 24, where he will help digital marketers understand What You Need to Survive and Thrive: the Four Pillars of Amazon's Success.

  2. 4 Keyword Strategies for Squeezing Performance From Broad Match

    There are three main levers that will help you get the control you need with broad match strategy: From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations at ClickZ Live New...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    That's why today, marketers need trusted data more than ever. If you want to benchmark data with your clients, you will need to store that data.gShift stores this data for you. We need to arm these agencies with better information.

  4. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    All in all, Facebook is clearly trying to reduce the footprint of businesses in Pages even further, to encourage those businesses to advertise to get the reach they need. Many search marketers consider Facebook to be a crucial part of any online...

  5. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  6. Pick Up on Current Events for Link Building

    That's why you need to plan ahead for future events and most of those are predictable. Because timing is everything, you need to come prepared to be on time. It doesn't need to be your regular website and something with a nonprofit feel to it will...