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  1. Google Tries to Steal How-To Traffic in Organic Search Results

    Google's Knowledge Graph also indicated that there were additional instructions and I would need to click on the link provided to learn more. You waited all year to dress up for Halloween and go door-to-door collecting sweet treats to add to your bag.

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Do I need to set up the social media profiles for each location or will [VENDOR NAME]? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical for...

  3. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    This change really means that as marketers and brands, we need to pay attention to how we're approaching mobile," he said. Yu said brands need specialized expertise when implementing mobile. For all of those reasons and more, brands need qualified...

  4. Mobile Advertising Measurement: Winning the Long Game

    When running playing the long game in advertising campaigns, advertisers need to measure more than just the install. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise...

  5. Forget Big Content – Small Content Is Critical to Search Success

    You need to ensure you're entertaining your audience but there is also another critical element to include in any strategy designed to win traffic from search. And while that is true to some degree, it is also a view that is dangerously one...