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  1. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Here are practical activities that need to be done every month to achieve real SEO: To serve a need, webmasters must understand what the audience is seeking. But there is also a sense of confusion as the line often shifts and the message from...

  2. Marketing Automation & Search – 3 Strategies for Mutual Success

    This need to feed your automated marketing platform with whitepapers, guides, articles, videos, podcasts and infographics is great for those of us living in the top of the funnel. Over the past few years, marketing automation has continued to gain...

  3. Google Analytics Language Report: What You Can Learn About Your Visitors

    Instead it relies on the user navigating to their settings to change the language if they feel the need. If we were to do this for English we need to use a regular expression to say match "en" with nothing after it but also match "en" with a dash...

  4. Google News Snippets, YouTube Embedded Videos Face Legal Challenges in Germany

    Webmasters will need to be much more careful about quoting content from online German publications after a new online copyright law comes into effect in Germany on August 1. The law, which targets search engines that provide snippets, originally...

  5. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    But even with all the technological advancements, some factors are still unclear and we need to make decisions based on partial data or the lack of data altogether. Here are the four unique groups you need to observe when it comes to SEO campaigns:

  6. OK Google: 'The End of Search as We Know It'

    In his presentation, he stated search will need to: 1. Singhal forecast the three primary functions search will need to evolve. The new features for Now include the ability to set reminders to trigger at specific times, right when you need it.

  7. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights inside. Analyzing your website data with Google Analytics is much like mining for...

  8. CEO Larry Page Takes the Stage in Surprise Google I/O Appearance

    The list of things that need to be done is larger. Google CEO Larry Page made a surprise appearance on the keynote stage Wednesday at the Google I/O conference. Page has a rare vocal cord nerve condition and has not made many public appearances...

  9. Google CEO Larry Page Suffers From Rare Voice Health Issue

    Thankfully, after some initial recovery I’m fully able to do all I need to at home and at work, though my voice is softer than before. Google CEO Larry Page has finally confirmed the health issues surrounding his loss of voice which has prevented...

  10. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Often, I'll forget to sign in again until much later, when I need to for some reason. There's no longer any need to ensure that no PII (personal identity information) is stored. I also pointed out that the amount of information that's available on...