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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    So often, ad copy tests are done on the fly – one ad is beating the others, and you need to come up with a new challenger immediately. Also, if you’re doing any advanced remarketing, chances are you have audiences in your library that you won’t...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    If you want to eventually sell your agency, to get anything more than .5 - 1x revenue or 4-6x EBITA, you typically need to be generating more than $10 million in annual revenue and don’t name it after your first or last name.

  3. Native Advertising for Small Business: The Missing Link?

    Unfortunately, content marketing doesn’t need faith — it needs a plan. In order for their content marketing strategies to succeed, they need to do more native advertising with promoted posts, and content discovery.

  4. Mobile, the Ultimate Shopping Assistant, Says Google

    Consumers need instant gratification and mobile allows them to have it, all in one place. Uh oh. It’s already happening. The fall leaves are yet to turn orange and yellow, but the red and green Christmas decorations are already making their way to...

  5. Cross-Device Measurement: Believe the Hype

    As multi-device consumption becomes the standard for consumers, marketers need to clearly understand mobile measurement and the analytics available to stay ahead of the curve. Facebook recently commissioned a study that showed multiple devices are...

  6. Deal With the Big Rocks First

    However, you need to make sure your site is good enough first, before optimizing it - otherwise, you’re just polishing a turd. What are some big things that you need to get right first? Presenting problems that users can identify with is much more...

  7. The Evolution of SERPs and User Behaviors

    They may not recognize it, but we sure should, because just as our job changes each time search engines change, our jobs need to change as user search behavior advances. From this, three main areas stick out on what we need to do better based on...