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We Blog Better Invalid Clicks

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  1. Google, Yahoo Speaking More Freely on Click Fraud

    Marshall began the session with a presentation illustrating the difficulties of detecting click fraud, or even invalid clicks, using Web analytics. They also highlighted their work to educate advertisers on click fraud, and the broader category of...

  2. Yahoo Steps Up Click Fraud Efforts

    Yahoo has announced several steps it has taken to beef up its click fraud detection and prevention efforts today, including an executive-level appointment focusing on marketplace quality and publicly disclosing for the first time the portion of...

  3. It's Time to See What's In the PPC Sausage

    So please, recognize that we’re not all sitting on $1M/month budgets with the time to root out granular evidence of invalid clicks -- be they fraudulent or not. Invest in Proportion to the Problem "Warranted or not, a lot of us have a sneaking...

  4. Daily SearchCast, July 26, 2006: Google Use Of Landing Pages For Ad Rank Raises Issues; Google Now Reporting Invalid Clicks? Google Parachute (Beta) & More!

    Estimating invalid clicks" from the Official Google Blog has more about this good move, which should help to better educate advertisers. Today's search podcast covers issues with Google making more use of landing pages to rank ads; Google now...

  5. Google AdWords Now Reporting Invalid Click Rates

    Estimating invalid clicks" from the Official Google Blog has more about this good move, which should help to better educate advertisers. Google is now offering AdWords advertisers the ability to see how many invalid clicks that Google catches...

  6. More On Click Fraud, The Lawsuit & The Need For Third Party Auditors

    It opens with an advertiser getting worried ironically when refund checks for small amounts arrived from Google and Yahoo for "unusual" or "invalid" clicks. FYI, we hope to have a copy of the case that we can post on the blog shortly.