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  1. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  2. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    From the Google Research Blog: Kohn suggests structured snippets will organize and enhance the search experience: "In short, Google knows there's a treasure trove of content that doesn't have specific structure (aka markup), and is working hard to...

  3. Last-Minute SEO - Here Come the Holidays!

    They could also be press releases, syndication, blog outreach, affiliates, or even AdSense. Buyer Beware: Outreach is not buying press releases and guest blog posts on blog networks. When Google comes through and hits you with an update that takes...

  4. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over the past two years, our teams have been incredibly focused on our mission: making the world’s daily habits more inspiring and...