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  1. Bing Ads Launches Close Variants for Broad Match Modifiers

    A blog post announcing the change includes the following image with examples: According to Bing, broad match modifier is a feature that helps advertisers narrow down broad match to ensure they can better control the intent of the users seeing the...

  2. Last-Minute SEO - Here Come the Holidays!

    They could also be press releases, syndication, blog outreach, affiliates, or even AdSense. Buyer Beware: Outreach is not buying press releases and guest blog posts on blog networks. Since organic generally converts better than paid, these...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick revealed the new features in a blog post. The third and final tool from DoubleClick is purchase detail reports, which it says helps brands better understand the products consumers purchased and the ads that drove those sales.

  4. How to Create a Social Media Friendly Landing Page

    They come to visit your site often, but they browse a while, read a blog post, and wander off to the next shiny thing that attracts their attention. Minimizing copy and creating more visual calls to action may resonate better with Pinterest...

  5. How to Optimize Your Content Strategy With Social Listening

    While you could jump on your blog and create the next Top 10 Yoga Poses to Lose Weight post, your time may be better used creating something your audience is asking for. If you aren't familiar with social listening, sometimes called social media...