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  1. Writing Your Way to the Top of Search and Social Results

    After all, don’t we want to influence the quantity and quality of traffic to a website or blog from search and social? Let’s face it - as brands and marketers we are writing all forms of content ranging from 100-character tweets to 600-2,000+-word...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Image Credit: http://blog.smartbear.com/wp-content/uploads/imports/interview.jpg The goal of these "lessons" is to help you use what I found worked best and apply these to make your agency better. If you can’t pay top dollar and hire amazing people...

  3. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  4. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    From the Google Research Blog: Kohn suggests structured snippets will organize and enhance the search experience: "In short, Google knows there's a treasure trove of content that doesn't have specific structure (aka markup), and is working hard to...

  5. Bing Ads Launches Close Variants for Broad Match Modifiers

    A blog post announcing the change includes the following image with examples: According to Bing, broad match modifier is a feature that helps advertisers narrow down broad match to ensure they can better control the intent of the users seeing the...

  6. Last-Minute SEO - Here Come the Holidays!

    They could also be press releases, syndication, blog outreach, affiliates, or even AdSense. Buyer Beware: Outreach is not buying press releases and guest blog posts on blog networks. Since organic generally converts better than paid, these...

  7. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick revealed the new features in a blog post. The third and final tool from DoubleClick is purchase detail reports, which it says helps brands better understand the products consumers purchased and the ads that drove those sales.