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We Are Scientists

  1. Dorothy Hodgkin Google Doodle Celebrates Biochemist

    The special logo features an X-ray crystallography of 3-D biomolecules, the method used by scientists to determine the 3-D structure of biological molecules. A Google Doodle today celebrates the 104th birthday of British scientist Dorothy Hodgkin.

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Marketing the Moon" shares the most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and the ingenuity of brand...

  3. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    Some remarkable scientists insist that AI is, indeed, possible, while other, equally notable minds argue adamantly against the possibility. So, for instance, someone searching for good pizza restaurants in the vicinity of Qualcomm Stadium in San...

  4. The Pros and Cons of Big Data Democratization

    Many share this conservative view on data democratization, believing that only data scientists and digital analysts should embark on these journeys into meaningful and rigorous analysis, while others argue that data should be liberated, free for...

  5. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Adding eye candy to a brand's social PR marketing mixology is part of the success equation according to data scientists such as Dan Zarrella author of the "Science of Marketing". If there was a recipe for social PR news success, it would call for a...

  6. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    They've recognized the value of the Internet in making knowledge available to students, doctors, and scientists around the world who might otherwise have been left in the dark. I talked about how Google+ provided a hub by which users could be tied...

  7. Google's Vint Cerf Celebrates 30 Years of TCP/IP

    However, a major hurdle that the scientists and engineers faced was that the equipment at different sites was sourced from different vendors, and hence a host of incompatible communications technologies and protocols were in use.

  8. Google Birthday Doodle Gives Power to the Poople

    By now, most Google users are accustomed to seeing Google celebrate the birthdays of famous artists, scientists, and holidays or events. Today, Google is celebrating its own birthday, as the search engine officially turns 14 years old.

  9. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    Information retrieval scientists and professional marketers alike understand the importance of determining the user “intent” behind a web searcher’s query. At no cost to the end user, Google provides an abundance of information, likely...