When it comes to search engine marketing, I always think about this hockey saying attributed to Wayne Gretzky: “I skate to where the puck is going to be, not where it has been. This is the key differentiator of those who are successful search...
As retired NHL great Wayne Gretzky once said of his success, "I skate where the puck is going. We optimize our content, websites, pages, forms, click paths, designs, strategies, links, and so on. Do we ever ask ourselves what it means to be a...
So, it appears that I've been fortunate to skate to where the puck's going, to borrow a line from Wayne Gretzky. The cover story by Mike Grehan in the latest issue of SES Magazine is entitled, "Is there a link between search
