Meaning, they don't search until something triggers them to get up off the porch and do something about whatever pain or longing they've been passively suffering until now. For example, think about someone searching for "get out of debt.
Just like we can all think of some way to make a smartphone useful to anyone, so we can imagine that Google Glass will have a similar impact. Google Glass responds to voice commands and queries, meaning that users can easily gain results for...
To top it off, Bed Bath s branded terms account for 19 percent of their impressions versus only 7 percent of Pottery Barn’s impressions, meaning that many more people are searching the brand name and navigating their way to Bed Bath s website...
Change the video’s status to Unlisted (meaning only those with the link can see it). Video annotations are a great way to highlight not just individual products but the publisher’s brand as a whole. On the tablet version there is a way to put...
Unfortunately, the best way to find meaning in trends is by exporting data into Excel and crunching these numbers manually or by using pivot tables. As discussed in the previous tip, calculating standard deviation is an easy way to determine...
One explanation is the 'multi-screen' nature of the event, meaning the audience has a tendency to watch events unfold on one device (be it a TV, desktop computer or screen in a bar) while simultaneously searching for related information on a...
Google has changed not only the SERP itself, but also the Google page intent, the links, the way it even collects data. This goes a long way towards relevancy and user intent – again SUX. I am on my way to Google Nirvana!
Not the other way around. But it isn’t always these same communities that are necessarily searching for content. And the thing is, they are searching spontaneously – on whims – from the comfort of their recliner or out and about in public.
The people behind high-quality pages ensure their content is the star of the page, rather than ads or other supplemental content (which, by the way, should be helpful and add to the user experience), and generally use the space well.
You might be paying for visitors who weren’t searching for Madonna concert tickets – they were interested in information about the local Madonna University. They have more than one meaning. Repeating your keyword in context will go a long way in...
There is therefore a paradigm shift taking place in the way Google works as it attempts to move from its existing method of organizing information based on a document retrieval process to one based on semantics and understanding user intent.
How many SEOs out there have worked with companies that are clearly determined to push forward on their way of describing their products/services, even though research shows that no one is searching in that manner?
It would be nice if you could designate if you're searching Off or On site linked pages but alas it's not possible to my understanding. Note also - there's no way to tell Google to look at anchors on or offsite.
In much the same way as those cute, furry Tribbles who took over the Enterprise, advertisers seem relatively harmless. Apple made the decision in 2010 to change the way Safari accepted third-party cookies to improve usability by allowing all...
Someone searching for “comfortable airplane seat” is looking to avoid pain. But if you see marketing as a dance or a courtship, then the word “arsenal” probably rubbed you the wrong way. The words we use provide clues to the way we see the world...
Targeting content to what people are searching for is no less a strategy than writing content that you simply think people want to read about. You couldn't even use the tool most suited to your purposes, namely the Pharmakon (the ancient Egyptian...
How are they searching? When are they searching? Where are they searching? What Are They Searching For? Google has a variety of data to determine not just what you want, but who you are (in an anonymous way, of course).
Meaning, if your company has a website, a blog, or occasionally publishes a whitepaper – you are a content creator. This is akin to walking a mile (or, in this case, searching) in your customers’ shoes.
Three Mindsets of Search examines 59 variables in search behavior and also revealed that the meaning of “expertise” in the eyes of searchers is evolving. They want to be taken somewhere and may be searching on two or three topics at a time.
It’s tempting to interpret this data as meaning that they were generally in or around position 3 for most of the day. As of the time of writing, Google Analytics simply won’t give you any data about clicks or impressions on your ads broken down by...
