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Way Cook

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  1. Pre-PPC Strategies For Launching a New Product

    A single woman in her 20s who lives in a big city, blogs for a hobby, and never learned to cook. PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting.

  2. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    Maybe it's the convenience of not having to shop and cook every day. Despite everything we know about diet, exercise and health, most of us don't eat or work out the way we think we should. They've been told by the medical establishment that the...

  3. Future Forward - Shifts in the Digital Revolution at #SESLON

    An app enables a Jamie Oliver fan who wants to cook like Jamie Oliver to stay within the context of the kitchen rather than leave to use a search engine on a computer in another part of the home. In other words, search is becoming the way of how a...

  4. Desktop Map Searches Increasingly Shifting to Mobile

    The general public also voiced their displeasure, leading to an eventual mea culpa by Apple CEO Tim Cook. One way this platform shift has manifested is through search behavior online. Many of you may remember playing the educational game “Where in...

  5. Google Bringing Wind-Powered Data Center to Oklahoma

    Google's announcement today shows what the most forward-thinking, successful companies can accomplish when they are serious about powering their operations with clean energy," said Greenpeace international senior IT analyst Gary Cook.

  6. Rest in Peace, Steve Jobs

    Apple CEO Tim Cook released the following email to employees Wednesday: He cared the way an artist cares about every brush stroke. Because he did, he transformed our lives, redefined entire industries, and achieved one of the rarest feats in human...

  7. Security and Responsibility on the Virtual Frontier

    As infuriating as it is sometimes (okay, a lot of the time), if we're really honest with ourselves, that's true of pretty much any emerging entity, from people, to governments, to all kinds of businesses, to the simple act of learning how to cook...