No longer does being a journalist only mean attending at minimum a four-year university and working your way up the chain in a traditional print publication house, such as The New York Times or The Boston Globe.
Marketplace ads are powered by "social intent data," which is a way of determining what people want to buy by looking at all the information they share with Facebook – from profile information, to the TV shows and brands they like.
Fita, who said a few of his clients have tried out the platform in beta, welcomed the new analytics abilities but said that Twitter still had a long way to go in terms of offering a mature ad platform.
You hear a lot about duplicate content when SEO folks demand "unique," but search engines go way beyond merely checking for plagiarism, they're also looking at timestamps and other signals to understand who the original author / publisher or...
We've all had those moments where we feel that we've explained our point perfectly, there's no way they can say no, none whatsoever. Sadly this sentence, or one like it, is said way too often in companies around the world.
Using press releases effectively can still help get links, in a real way. But if you have an exciting acquisition, or are truly leading the way with a new idea, process or partnership that could affect others in a significant way, that's worth it.
Most schools are monitoring press mentions, so this is a quicker way to get on their radar, especially if you’re having trouble finding a direct contact. Much of this preoccupation stems from a belief that Google bestows magical SEO powers on .edu...
Group your tests in a way that makes sense and will help you learn and take action on the results. This way, you’ll know what really works the best. Ad copy testing is one of the basic tenets of PPC advertising.
Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in tech debate. The same way I'd encourage men to get involved in SEO or speak," Hoffman said.
It's up to every publisher to make the decision in how they make that transition in a way that makes most sense for them," he added. Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council.
Since then users have turned to their Meebo toolbar as a way of sharing things socially. Google will close the Meebo toolbar on June 6 and hopes that users will switch to Google+ and its single sign on.
Naturally, the click-through rate goes way down quite rapidly for results in the second position or lower: Are you seeing less than 10 results in your Bing search results? There's a reason for that. Starting last week, Bing began changing up their...
Top Tip 1: Seek a winning concept online, come up with a clever new way to tell that story, and you shall find SEO success. Look at what content is populating the web and find a way to take the unexpected, 180‐degree approach to make your content...
A great way to do this is to explain all the hassles and difficulties with the solution you just described, like this: Another way to reduce their perceived risk is with a bold guarantee. If you're using PPC to generate leads (as opposed to asking...
Tablets, however, are used in a very different way. Finding the right match is already complicated, and adding in the source device sheds some light on visitors and traffic patterns. Recent information from the Financial Times and The Guardian...
While writing and producing compelling stories is a long way from where SEO started, there is now a wealth of vendors that can make the transition easier. A new school site audit will point the way to content needs that can be solved.
The dust has settled from the re-election campaign of 2012, and it is now clear that a unique place in time enabled the right strategy powered by the right technology, implemented by the right talent to influence individuals to embrace a multi...
This is the most obvious way that video chatting can be helpful. One way is with Google+ Hangouts. Your tone of voice and the way you present something is going to be important, so a Hangout is a must if traveling to the client is not an option.
Figuring out how to become legitimately part of a story can go a long way once you’ve established a relationship with the journalist. At Pubcon, which is taking place in New Orleans this week, presenters are providing a treasure trove of...
Posting queries in this way can bring you fresh insights as well as some fantastic stories to share. No matter how good a writer you may be, it’s natural that sometimes you’ll be stumped. Perhaps, you can’t think of something new to say, or can’t...
