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  1. Writing Your Way to the Top of Search and Social Results

    Search and social media writing - we’ve come a long way in the past 10 years. Follow Google’s Right Way to Write Organic content still has value on Facebook, and Pages that publish great content — content that teaches people something, entertains...

  2. "Which Update?" Is the Wrong Question

    While normally I try to write articles directed as passing on a specific piece of information or skill (normally – not always), this time I’m hoping to pass across a learned (the hard way) limitation in focusing in on a specific algorithm or update.

  3. Secret Sauce LoMo Tips for More PPC Sales

    Local Google Shopping is useful way to provide useful location information in search. Location extensions are an effective way to get people to your store, to increase offline conversions. Utilizing data from Google Shopping to influence text ads...

  4. Scaling SEO Across Your Enterprise Business – The Human Element

    Smaller businesses may need to figure out the most efficient way to implement the highest impact best practices. While project management is a way you’ll approach managing the program on a large scale, workflow is a defined and repeatable process...

  5. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Directories as a way to navigate information are on their way out. Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a study by the Interactive Advertising Bureau (IAB) and...

  6. The Votes Are In: Bing, Internet Explorer, & CNN Partner for 2014 Elections

    Bing, CNN, and Internet Explorer have partnered in a way that will draw in those already in tune with U.S.politics as well as those who may not have interacted or voted in years prior. For the 2014 elections, Bing wants to provide all Americans...

  7. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    One way to win those top spots is to use better analytics tools to visualize data, like Crazy Egg, a heat mapping tool. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing ads...