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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    One way to win those top spots is to use better analytics tools to visualize data, like Crazy Egg, a heat mapping tool. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing ads...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    In 2013, we finally sold the service/agency division of Engine Ready to BRIM Agency and here are some specific lessons I learned along the way. I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency...

  3. 3 Building Blocks for Content and Search Marketing Success

    Over the last five years the way we market to people has changed. The way to master, drive, and coordinate this is led by content marketing strategies. The search-marketing environment that we live, communicate, and work in has changed rapidly from...

  4. Android’s New Feature Paves Way for Apps Replacing Web

    According to a new report from The Information, Google is working on a way for consumers to download trial versions of Android apps before committing to a full-featured version: Back around 2009 there was a lot of speculation about whether...

  5. Native Advertising for Small Business: The Missing Link?

    Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they want. Since a successful search marketing campaign is often contingent on its content marketing, it’s important...

  6. Mobile, the Ultimate Shopping Assistant, Says Google

    The fall leaves are yet to turn orange and yellow, but the red and green Christmas decorations are already making their way to stores. Google introduced these in late 2012 and they have been a huge hit for the company ever since, with more and more...

  7. Right to Be Forgotten: Google Refreshes Stats

    If someone has broken the law or harmed others in one way or another, Google is not removing the links. Google got hit hard this year with "Right to Be Forgotten" requests from European countries. Last week, Google updated its Transparency Report...

  8. Deal With the Big Rocks First

    An easy way to determine if your site has a problem-oriented or a solution-oriented design is to simply look at your navigation. These methods may only generate lifts of tenths of a percent, but, to many websites, that’s still tens of thousands of...

  9. Drive Your Clicks In-Store With Local Inventory Ads

    This new ad type is the perfect way to reach users while they are moving from online search to an offline purchase. Local inventory ads are a new version of a product listing ad. As well as the price, title, and image, these ads will also display a...