Not only has the SEO technological market changed with new on- an off-page SEO considerations, the way the consumer views and consumes content and changed. To compete successfully in today's new media landscape, simply having an optimized website...
So, for example, I may use my own image gallery viewer and want it to output a certain way so I create my own NextGen gallery template called gallery-alexmoss.php and upload it into a subfolder of my theme called nggallery.
What's worse is following those two steps in such a way that makes the Internet a worse place for the average reader or user. You have to do it the right way. If you go about them the wrong way, your links won't be counted, and they might even be...
Put another way, the social connections that bind us don't correlate to food taste or M.D.ratings. There's also the matter of format: Will Facebook's Open Graph actions ("liked", "ate" "read", etc.capture the nuance of local merchant quality in the...
If you've visited your Google+ account in the past day, you may have noticed Google's big announcement at play: a new look and feel for the social network that puts imagery front and center in a huge way.
Many people with image-rich sites were puzzled when their traffic dropped in late-January due to a change in the way Google Images works. After all, the lion's share of visitors just came to your site to read your article and then be on their merry...
If you haven't discovered it already, allow me to introduce you to a free add-in to Excel 2013 which gives you an eye-catching new way to display geographic and time-based data dynamically in 3D: GeoFlow Preview for Excel 2013.
Unique identifier matching is an automated and real-time way of comparing clicks to installs instead of manually conducting the matching at the end of a week or month using Excel spreadsheets. Attribution is the measurement of user events in result...
In most cases, individuals or groups say the information is harmful to them in some way. In a ruling this week, a German federal court said Google must restrict information in its autocomplete when it violates personal rights.
That said, my friends still think I have way more stamina than them when we go kitesurfing! While he is quick to state it isn’t life threatening, it does affect his vocal cords. While he remained active as CEO, there was always concern about the...
However, do a little research before taking the easy way out. Consider these five new features that will have advertisers and PPC managers excited about the progress. Upgraded Sitelinks With the launch of the enhanced campaigns in AdWords, we're...
What there hasn’t been – other than whatever search engines might be using on their own – is a way for a marketers to be measuring it. It gets added in naturally in a way that the consumer would hope to find it.
Use these numbers only to help you make plans, not as the sole way you formulate them. Too many links coming from geographic area way outside your range or in foreign languages. I love generating a list of backlinks and digging through them to get...
As my pal Dan Thies mused the other day, “if you're doing outreach for guest posting/links; how is that inbound in any way shape of form? We've seen the rise of unnatural links manual penalties. The infamous algo updates like Panda and Penguin, and...
This is huge and really changes the way you value that ad spend. Mobile offers are a great way to get some real data that applies to your business. You need to be more considerate of the way that consumers are using mobile devices to understand the...
Google Analytics is also a popular way to assess your performance. If you haven't yet incorporated Pinterest into your social marketing strategy, now is the time. Especially when you consider that, as the site continues to evolve, Pinterest is...
What better way to help you to come up with your own. Competitive analysis can be good for both your organic and paid PPC strategies, and it is an extremely effective way to make your SEO strategy that much more versatile and successful – right...
Even so, comprehensive SEO takes way more time than most business owners can afford. This isn't an if question. Robust online marketing is imperative for survival in a web-driven world. The question every business professional must ask is, "How...
For example, while most people consider "Mobile" a way of grouping, the new filter fields go even deeper. One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and easily.
Other Q&A sites like Quora have been one way for brands to gain authority online. A new question-and-answer feature from social networking site Klout will soon become a more prominent feature in Bing's search results.
