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  1. SEO Is No One-Trick Pony

    PR is a way of amplifying your message. With PPC, you can obviously buy your way into position to gain traffic for specific keywords, and test them, so that you can determine if these keywords are worthy of being a part of the SEO effort.

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    The best way to begin your mobile migration plan is to start with your top three priorities. But a great way to really understand the overall value is a nifty tool provided by Google called the Full Value of Mobile Calculator.

  3. How to Work When Nothing Seems to Work

    All the same, you have a job to do and/or a contract to fulfill, so "the best" in the SEO business usually find a way to get the job done, even if it means firing yourself or the client. After all, the best way to rebuild trust is to show your...

  4. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its search results. From the announcement: Google Web Search has evolved in recent years with a host of...

  5. Centralizing Location Data: 3 Steps to Local SEO Success

    Incorporate tools into this local data warehouse to push updated information to as many places as possible in a way that makes sense to the ecosystem. I was part of the relocation effort and the number of decisions that had to be made to move the...

  6. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    In this way, by writing great content you give yourself a powerful customer retention tool. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together that...

  7. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Running an affiliate program is a perfectly acceptable way to earn rank. Syndicating your own content to well-read blogs and publishers like Yahoo is a great way of building links back to your site. According to Google's ranking principles, how...