SEO News


  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Then boom, the wave crashes, and takes a huge portion of those visits with it (including ad revenue). In my previous posts about Panda, I’ve hammered one important point over and over again. User engagement is critically important.

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    When it comes to riding the mobile wave, marketers must use what they know and what’s available. As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in more advanced targeting methods.