Building a Search Marketing Consulting Business SEW EXPERTS: SEM CROSSFIRE With the job market going the way it is, and people always looking for ways to supplement their incomes, many search marketers are considering building their own...
Behavioral Targeting: Profiling or Perfecting User Experience SEW EXPERTS: SEM CROSSFIRE Some see behavioral targeting as the ultimate marketing tool. Come To IM Charity Party During SES NY Posted by Frank Watson Mar 17, 2009 There will be a great...
I took over the Outsourced column from Chris Boggs (now writing SEM Crossfire with Frank Watson) back in September 2007. At the time, Boggs made the move from Avenue A | Razorfish (now Razorfish) to Brulant (now Rosetta), and he generously handed...
Don't Believe Everything You Read SEW EXPERTS: SEM CROSSFIRE Would you make a life or death decision about caring for a sick infant based solely on blog advice, or even WebMD? Twits Know: Google Quietly Laying Off Engineers Posted by Frank Watson...
In today's SEM Crossfire column, "Don't Believe Everything You Read," Chris Boggs and Frank Watson remind you not to take the information you find online as gospel. Would you make a life or death decision about caring for a sick infant based solely...
In today's SEM Crossfire column, "Battling Click Fraud is Important for All Involved," Frank Watson and Chris Boggs remind us that both sides need to acknowledge that a certain level of click fraud exists, and work together to diminish its impact.
A Linking Strategy Is About More Than Just Quality Content SEW EXPERTS: SEM CROSSFIRE Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links...
In today's SEM Crossfire column, "A Linking Strategy Is About More Than Just Quality Content," Chris Boggs and Frank Watson remind you to spend the time to develop a sound linking strategy, or no one will ever find your quality content.
In today's SEM Crossfire column, "We're All Convertibles, And It's Time to Take the Top Down! Frank Watson and Chris Boggs discuss the future of search marketing accountability. Many of us are still looking at the Web through a narrow perspective...
Selling SEO During an Economic Downturn SEM CROSSFIRE In a down economy, business development for SEO becomes increasingly important. Posted by Frank Watson Nov 24, 2008 Seems Microsoft is moving to finalize the renaming of Live Search to Kumo...
In today's Search Marketing Crossfire column, "SES Chicago 2008 Invitation and Primer," Chris Boggs and Frank Watson run down some reasons to go to Chicago in December. An exciting agenda, several SEM experts, great speakers, and plenty of...
SEM CROSSFIRE Many advances in marketing on the Web are the result of spending by the profitable and competitive porn and gambling industries. Posted by Frank Watson Nov 2, 2008 I just noticed when checking my Gmail late Saturday/early Sunday that...
In today's SEM Crossfire column, "Porn and Gambling: Canaries in the SEM Coal Mine? Frank Watson and Chris Boggs explore recent lawsuits in both industries that might help us again, by pointing out some specific areas for marketers to keep an eye on.
Google's New Tools for Site Link Strengthening SEM CROSSFIRE Google recently turned its focus on helping webmasters to address 404 error pages, which don't pass link authority and negatively impact the user experience.
Google's New Tools for Site Link Strengthening SEM CROSSFIRE Google recently turned its focus on helping webmasters to address 404 error pages, which don't pass link authority and negatively impact the user experience.
In today's SEM Crossfire column, "Google's New Tools for Site Link Strengthening," Frank Watson and Chris Boggs discuss the new tools Google has created to assist site owners and SEOs with a quick way to improve a site's overall impact on search...
SEM CROSSFIRE To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Google CEO Calls Internet "Cesspool" Posted by Frank Watson Oct 10, 2008 Google CEO Eric Schmidt must love controversy.
In today's Search Marketing Crossfire column, "Is Your SEM Truly Looking at Search Holistically? Chris Boggs and Frank Watson offer five important questions to make sure your potential search vendors view search holistically when updating ongoing...
Charity Events: Search With a Cause SEM CROSSFIRE Our industry affords us a pretty good living -- the people are friendly and helpful for the most part -- and the work is interesting. Posted by Frank Watson Oct 3, 2008 Search Engine Watch Editor...
In today's SEM Crossfire column, "Charity Events: Search With a Cause," Frank Watson and Chris Boggs share your next opportunity to do so: next Monday in New York. Our industry affords us a pretty good living -- the people are friendly and helpful...
