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Watson Sem Crossfire

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  1. SearchDay | Setting up PPC Campaigns 101

    Behavioral Targeting: Profiling or Perfecting User Experience SEW EXPERTS: SEM CROSSFIRE Some see behavioral targeting as the ultimate marketing tool. Come To IM Charity Party During SES NY Posted by Frank Watson Mar 17, 2009 There will be a great...

  2. The Best of Outsourced: 10 Greatest Hits

    I took over the Outsourced column from Chris Boggs (now writing SEM Crossfire with Frank Watson) back in September 2007. At the time, Boggs made the move from Avenue A | Razorfish (now Razorfish) to Brulant (now Rosetta), and he generously handed...

  3. SearchDay | 4 Ways That Facebook Can Make Big Money

    Don't Believe Everything You Read SEW EXPERTS: SEM CROSSFIRE Would you make a life or death decision about caring for a sick infant based solely on blog advice, or even WebMD? Twits Know: Google Quietly Laying Off Engineers Posted by Frank Watson...

  4. SEW Experts: Don't Believe Everything You Read

    In today's SEM Crossfire column, "Don't Believe Everything You Read," Chris Boggs and Frank Watson remind you not to take the information you find online as gospel. Would you make a life or death decision about caring for a sick infant based solely...

  5. SearchDay | How to Communicate SEO Value

    Selling SEO During an Economic Downturn SEM CROSSFIRE In a down economy, business development for SEO becomes increasingly important. Posted by Frank Watson Nov 24, 2008 Seems Microsoft is moving to finalize the renaming of Live Search to Kumo...

  6. SearchDay | Measuring a Text Ad's Effectiveness

    Google's New Tools for Site Link Strengthening SEM CROSSFIRE Google recently turned its focus on helping webmasters to address 404 error pages, which don't pass link authority and negatively impact the user experience.

  7. SearchDay | Charity Events: Search With a Cause

    Charity Events: Search With a Cause SEM CROSSFIRE Our industry affords us a pretty good living -- the people are friendly and helpful for the most part -- and the work is interesting. Posted by Frank Watson Oct 3, 2008 Search Engine Watch Editor...

  8. SEW Experts: Charity Events: Search With a Cause

    In today's SEM Crossfire column, "Charity Events: Search With a Cause," Frank Watson and Chris Boggs share your next opportunity to do so: next Monday in New York. Our industry affords us a pretty good living -- the people are friendly and helpful...