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Building a Search Marketing Consulting Business SEW EXPERTS: SEM CROSSFIRE With the job market going the way it is, and people always looking for ways to supplement their incomes, many search marketers are considering building their own...
Behavioral Targeting: Profiling or Perfecting User Experience SEW EXPERTS: SEM CROSSFIRE Some see behavioral targeting as the ultimate marketing tool. The Truth About SEO: Great Book By Rebecca Lieb Posted by Frank Watson Mar 17, 2009 Former...
I took over the Outsourced column from Chris Boggs (now writing SEM Crossfire with Frank Watson) back in September 2007. It's great to see how international search marketing has grown in recent months.
Don't Believe Everything You Read SEW EXPERTS: SEM CROSSFIRE Would you make a life or death decision about caring for a sick infant based solely on blog advice, or even WebMD? Twits Know: Google Quietly Laying Off Engineers Posted by Frank Watson...
In today's SEM Crossfire column, "Don't Believe Everything You Read," Chris Boggs and Frank Watson remind you not to take the information you find online as gospel. Yet, some marketers choose to base their search marketing strategies on blog posts.
A Linking Strategy Is About More Than Just Quality Content SEW EXPERTS: SEM CROSSFIRE Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links...
In today's SEM Crossfire column, "We're All Convertibles, And It's Time to Take the Top Down! Frank Watson and Chris Boggs discuss the future of search marketing accountability. Many of us are still looking at the Web through a narrow perspective...
Selling SEO During an Economic Downturn SEM CROSSFIRE In a down economy, business development for SEO becomes increasingly important. Posted by Frank Watson Nov 24, 2008 Seems Microsoft is moving to finalize the renaming of Live Search to Kumo...
In today's Search Marketing Crossfire column, "Selling SEO During an Economic Downturn," Chris Boggs and Frank Watson share some tips on selling the benefits of SEO. As an agency or consultant providing marketing advice to clients, you're missing a...
In today's Search Marketing Crossfire column, "SES Chicago 2008 Invitation and Primer," Chris Boggs and Frank Watson run down some reasons to go to Chicago in December. An exciting agenda, several SEM experts, great speakers, and plenty of...
SEM CROSSFIRE Many advances in marketing on the Web are the result of spending by the profitable and competitive porn and gambling industries. Continue reading adTech NYC This Week Has Impressive Line Up Posted by Frank Watson Nov 3, 2008 adtech...
In today's Search Marketing Crossfire column, "SEO During E-Commerce Application Development," Chris Boggs and Frank Watson look at what it takes to make an application SEO-friendly vs.optimized. As with large-scale Web site designs and redesigns...
Google's New Tools for Site Link Strengthening SEM CROSSFIRE Google recently turned its focus on helping webmasters to address 404 error pages, which don't pass link authority and negatively impact the user experience.
Google's New Tools for Site Link Strengthening SEM CROSSFIRE Google recently turned its focus on helping webmasters to address 404 error pages, which don't pass link authority and negatively impact the user experience.
SEM CROSSFIRE To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Google CEO Calls Internet "Cesspool" Posted by Frank Watson Oct 10, 2008 Google CEO Eric Schmidt must love controversy.
In today's Search Marketing Crossfire column, "Is Your SEM Truly Looking at Search Holistically? Chris Boggs and Frank Watson offer five important questions to make sure your potential search vendors view search holistically when updating ongoing...
Charity Events: Search With a Cause SEM CROSSFIRE Our industry affords us a pretty good living -- the people are friendly and helpful for the most part -- and the work is interesting. Posted by Frank Watson Oct 3, 2008 Search Engine Watch Editor...
In today's Search Marketing Crossfire column, "Common Problems with 404 Error Pages," Chris Boggs and Frank Watson outline some best practices for creating custom 404 pages. Misconfigured 404 error pages can affect your search engine rankings.
In today's Search Marketing Crossfire column, "SEO Reporting: Going Beyond Rankings," Chris Boggs and Frank Watson remind you that if you're just tracking organic positions and nothing else, you're doing a disservice to your clients.
All That Glitters Is Not Chrome SEM CROSSFIRE With the launch of Google's Chrome browser Tuesday, the Google machine moves into another territory. Posted by Frank Watson Sep 4, 2008 While the rest of the world was distracted by the launch of...
