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Watson Search Marketing Crossfire

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  1. SearchDay | Setting up PPC Campaigns 101

    Behavioral Targeting: Profiling or Perfecting User Experience SEW EXPERTS: SEM CROSSFIRE Some see behavioral targeting as the ultimate marketing tool. The Truth About SEO: Great Book By Rebecca Lieb Posted by Frank Watson Mar 17, 2009 Former...

  2. The Best of Outsourced: 10 Greatest Hits

    I took over the Outsourced column from Chris Boggs (now writing SEM Crossfire with Frank Watson) back in September 2007. It's great to see how international search marketing has grown in recent months.

  3. SearchDay | 4 Ways That Facebook Can Make Big Money

    Don't Believe Everything You Read SEW EXPERTS: SEM CROSSFIRE Would you make a life or death decision about caring for a sick infant based solely on blog advice, or even WebMD? Twits Know: Google Quietly Laying Off Engineers Posted by Frank Watson...

  4. SEW Experts: Don't Believe Everything You Read

    In today's SEM Crossfire column, "Don't Believe Everything You Read," Chris Boggs and Frank Watson remind you not to take the information you find online as gospel. Yet, some marketers choose to base their search marketing strategies on blog posts.

  5. SearchDay | How to Communicate SEO Value

    Selling SEO During an Economic Downturn SEM CROSSFIRE In a down economy, business development for SEO becomes increasingly important. Posted by Frank Watson Nov 24, 2008 Seems Microsoft is moving to finalize the renaming of Live Search to Kumo...

  6. SEW Experts: Selling SEO During an Economic Downturn

    In today's Search Marketing Crossfire column, "Selling SEO During an Economic Downturn," Chris Boggs and Frank Watson share some tips on selling the benefits of SEO. As an agency or consultant providing marketing advice to clients, you're missing a...

  7. SEW Experts: SEO During E-Commerce Application Development

    In today's Search Marketing Crossfire column, "SEO During E-Commerce Application Development," Chris Boggs and Frank Watson look at what it takes to make an application SEO-friendly vs.optimized. As with large-scale Web site designs and redesigns...

  8. SearchDay | Measuring a Text Ad's Effectiveness

    Google's New Tools for Site Link Strengthening SEM CROSSFIRE Google recently turned its focus on helping webmasters to address 404 error pages, which don't pass link authority and negatively impact the user experience.

  9. SearchDay | Charity Events: Search With a Cause

    Charity Events: Search With a Cause SEM CROSSFIRE Our industry affords us a pretty good living -- the people are friendly and helpful for the most part -- and the work is interesting. Posted by Frank Watson Oct 3, 2008 Search Engine Watch Editor...

  10. SEW Experts: Common Problems with 404 Error Pages

    In today's Search Marketing Crossfire column, "Common Problems with 404 Error Pages," Chris Boggs and Frank Watson outline some best practices for creating custom 404 pages. Misconfigured 404 error pages can affect your search engine rankings.

  11. SEW Experts: SEO Reporting: Going Beyond Rankings

    In today's Search Marketing Crossfire column, "SEO Reporting: Going Beyond Rankings," Chris Boggs and Frank Watson remind you that if you're just tracking organic positions and nothing else, you're doing a disservice to your clients.

  12. SearchDay | All That Glitters Is Not Chrome

    All That Glitters Is Not Chrome SEM CROSSFIRE With the launch of Google's Chrome browser Tuesday, the Google machine moves into another territory. Posted by Frank Watson Sep 4, 2008 While the rest of the world was distracted by the launch of...